BMW and Mercedes Benz in stranger than fiction patnership.
Despite being long time foes, recent reports suggest that the two dominant German automotive powerhouses have found some form of middle ground…in the seat manufacturing process. With the recent economic downturns plaguing the car industry, economies of scale seem to be the answer on reducing manufacturing costs. It seems both companies are aiming to save money by possibly sharing their seat design and manufacturing process.
Even though that sounds very weird, these two rival companies have announced they will come together on a deal to manufacture same seat frames for use in the production BMW and Mercedes-Benz models. The parent companies have said this is just the start of future cooperation with BMW and Mercedes.
According to an authoritative German magazine, Der Spiegel, these companies are pouring in millions of Euros into future projects, which they say could help them save up to 200 million Euros ($288 million) a year. Although the companies claim the money-saving exercise will impact the consumers too, we very much doubt the price of a new luxury Mercedes-Benz or BMW will drop dramatically, if at all, from this exercise. But it could reduce the chances of sale price increases in the near future.
BMW and Mercedes-Benz enthusiasts may be quite hesitant to share some technologies with rival brands, but both companies have assured only the seat frames will be built together. The trimming, internal cushioning, and functions of the seats will be designed and made separately.
Source: Der Spiegel