Despite being long time foes, recent reports suggest that the two dominant German automotive powerhouses have found some form of middle ground…in the seat manufacturing process. With the recent economic downturns plaguing the car industry, economies of scale seem to be the answer on reducing manufacturing costs. It seems both companies are aiming to save money by possibly sharing their seat design and manufacturing process.

Even though that sounds very weird, these two rival companies have announced they will come together on a deal to manufacture same seat frames for use in the production BMW and Mercedes-Benz models. The parent companies have said this is just the start of future cooperation with BMW and Mercedes.

According to an authoritative German magazine, Der Spiegel, these companies are pouring in millions of Euros into future projects, which they say could help them save up to 200 million Euros ($288 million) a year. Although the companies claim the money-saving exercise will impact the consumers too, we very much doubt the price of a new luxury Mercedes-Benz or BMW will drop dramatically, if at all, from this exercise. But it could reduce the chances of sale price increases in the near future.

BMW and Mercedes-Benz enthusiasts may be quite hesitant to share some technologies with rival brands, but both companies have assured only the seat frames will be built together. The trimming, internal cushioning, and functions of the seats will be designed and made separately.

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Source: Der Spiegel

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5 comments:

  (702) posted on 11.9.2010

the reported numbers are global sales results, so the Mercedes Group numbers include
smaller models not seen in the U.S., as well as the Smart and Maybach brands. BMW numbers
include Rolls Royce and MINI.

  (831) posted on 11.3.2010

I wonder what it looks like when you compare sales dollar for dollar.... BMW has been selling a lot of 1, 3, and X3 cars. I’ve seen a surprising amount of those expensive Mercedes CLS around, as well as the SLK being many times more popular than the Z4, and the new ML is just starting to sell.

  (205) posted on 09.29.2010

I wonder what it looks like when you compare sales dollar for dollar.... BMW has been selling a lot of 1, 3, and X3 cars. I’ve seen a surprising amount of those expensive Mercedes CLS around, as well as the SLK being many times more popular than the Z4, and the new ML is just starting to sell.

  (708) posted on 08.10.2010

the linked article has all the numbers, but you’re right, I focused on the growth percentages and left out the raw numbers. Total September sales were MB 117,900, BMW 131,705

  (221) posted on 07.28.2010

Nothing in the cited statistics provides any proof that BMW is outselling Mercedes.

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