The new 2011 BMW ActiveHybrid 7 made its North American debut at the LA Auto Show giving the American audience the first glimpse of BMW’s first high-performance hybrid luxury sedan. BMW also announced that the car would come with a price tag of $103,125 for the standard version and $107,025 for the long wheelbase ActiveHybrid 7L version.

Powered by a 4.4-liter twin-turbo V8 engine with a hybrid electric motor and an 8-speed automatic transmission, the ActiveHybrid7 also comes with some of the most high-quality materials out in the market today, including Alcantara headliners, a leather dashboard, ventilated active front seats, 19-inch wheels and tires, the Premium Sound System, a Head-up Display and Rear View Camera soft-close doors and Automatic trunkgate closing. That’s a lot of features, don’t you think?

But if those aren’t enough for you – and if it isn’t, then you’ve got some pretty high standards – then BMW also comes with optional packages, among which include a Driver Assistance Package, BMW’s Night Vision and Rear Seat Entertainment Package, and a Camera Package.

For a full list of all the extra add-ons, take a look after the jump.

2011 BMW ActiveHybrid 7 packages and optional equipment:

* Camera Package $350

*Side view cameras

* Cold Weather Package $800

* Heated steering wheel & rear seats

* Driver Assistance Package $1,350

*Automatic high beams, lane departure warning, active blind spot detection

* Rear Seat Entertainment Package $2,200

* Multimedia player and two 8-inch screens

* Luxury Rear Seating Package (750Li only) $3,700

* Rear ventilated, massaging Comfort Seats

* BMW Night Vision $2,600

* 20-inch wheels $1,300

* Power Rear Sunshades $1,000

* Ceramic controls $650

* 6-disc DVD-changer $600

* iPod/USB-Adapter $400

* Satellite radio $350

* Smartphone integration $150

Source: BMW Blog

What do you think?
Show Comments


  (780) posted on 01.14.2010

On the contrary, it’s not a second rated car. As you may know, the engine system of this car was a V8 twinturbo engine and a 8 speed AT. Now, what can you say about that? I think the price for this sedan was very competitive than checking the luxurious cars like Infiniti and Aston Martin.

  (815) posted on 12.16.2009

Well it’s a reasonable price for a luxurious sedan but definitely consider other brands than throwing up hundred thousand bucks just for this second-rated car. I’m not against on this car, you can take a peek on what’s the addons and the car performance as for my basis of declining this car.

  (180) posted on 12.4.2009

Can someone explain what the Camera Package is? And why the hell would I want to get that offer? Relevance please to my driving experience.

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