BMW, Audi, and Mercedes-Benz Get a Stay of Execution as Cadillac Announces No Halo Vehicle Until at Least 2022
It’s still coming, but German automakers have a few years until it arrivesby Kirby Garlitos, on
Cadillac is not in any rush to launch a halo model. The automaker still has plans to do so, but it’s prioritizing the realigning of its product portfolio before a flagship Cadillac takes the scene. For now, Cadillac will put its focus on building its lineup of models, which will include three cars, three crossovers, and the next-generation Escalade. Eventually, the halo model will crown the entire lineup, but that model isn’t expected to arrive until after 2022.
All the same, a halo model doesn’t make sense if there’s not a full lineup beneath it
A roof has no purpose if there’s no house underneath it. All the same, a halo model doesn’t make sense if there’s not a full lineup beneath it. That’s the approach Cadillac is taking, and it’s a smart one. The automaker understands what its priorities are, and as flashy as a halo model is, it can’t build one without establishing its core lineup of models first.
Caddy is on its way to doing that. It already has the Cadillac CT6 serving as its incumbent flagship model. It also has the XTS sitting below it. It just launched the new XT5 last year and followed it up by introducing the XT4 at the 2018 New York Auto Show last week. As far as foundations go, Cadillac has the models that can serve as the anchors of the brand as it enters a new era.
The goal, according to the company, is to release a new vehicle every six months by 2022
There’s still work to do in filling out the remaining spaces, including launching a spat of new models like the XT6 later this year and replacements for the ATS compact sedan, the CTS mid-size sedan, and the Escalade SUV. The goal, according to the company, is to release a new vehicle every six months by 2022. It’s an ambitious goal, but one that comes with a clear understanding of where the brand wants to be in the next three years.
By that time, Cadillac could already have a full lineup of models on the market. That could open the door for a halo model to come in and serve as the crown-jewel piece of Caddy’s entire portfolio. There’s no word yet on how the company plans to develop this halo model, but according to de Nysschen, all possibilities are on the table, including hybrid and all-electric powertrains, of which Cadillac will have its fair share of as part of parent company General Motors’ plans.
So, if you’re Audi, BMW, or Mercedes-Benz, and you’re worried about what a Cadillac halo model could do in your segment, breathe a sigh of relief for the time being because you won’t see one for another three years or so. Don’t let your guards down, though, because when it arrives, there’s a good chance that it’s going to come for your heads.
Read our full review on the 2016 Cadillac Escala Concept.
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Source: Automotive News