BMW banned from marketing ’zero emission’ phrase for its ACTIVE-E vehicle.
The European Advertising Standards Alliance (EASA) has barred BMW from using the ’zero emission’ phrases in any future marketing campaigns for its Active E concept.
It has found that BMW’s Active E design does actually emit CO2 and has blasted the company for being economical with the truth that their cars are ’zero emission’.
According to the EASA, the BMW electric vehicle does not actually emit CO2 directly when driven ,but requires electricity to run;to which the vehicle requires a charging system that emits carbon dioxide.
manufacturers need to play with the wordings a bit to emphasise that their design does not ‘directly’ emit CO2, unless you have a simple bicycle connected up to a dynamo, all electric vehicles pollute the air in some way or another.
even Manufacturing plants for ’green cars’ use production methods and methods that generate carbon dioxide.
source:The European Advertising Standards Alliance (EASA) press release.