BMW Bringing OnDemand to the U.S.

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The Europeans get all of the cool stuff first, as BMW allows them to rent various BMWs, including M-Series models, hourly, daily, or weekly, as opposed to shelling out the $40,000+ required to buy one. Well, after successfully testing in the Euro market, BMW is finally bringing this system, called OnDemand, to the U.S.

Initially, the U.S. Launch will be isolated to only one dealership, BMW of Manhattan, and to one model, the 328i. BMW of Manhattan will offer up a total of 100 328is for people to rent to impress their boss, friends, or date. This system is also great for fleet companies deciding if BMW is right for them or prospective retain customers looking to take an extended test drive prior to lumping down thousands of dollars. It is pretty safe to assume that given this is the initial launch is in Manhattan, booking a rental 328i won’t be as simple as booking a Taurus from your local Avis dealer.

Given this is all successful, we will see the available lineup slowly expand. Some of the models to be added to the available rentals include the new 7-Series, X5, X6, M3, and even the M5. According to the report, however, to get premium rides, like the M3 and M5, the renter has to go through a more rigorous qualification process.

Pricing for renting the initial 328i will not be known until about August, but you can rest assured that it will not be a $20 per day rental and we bet insurance is not optional. We’ll update you once pricing is released on this new system.


Justin Cupler
Justin Cupler
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  (484) posted on 08.24.2012

Is it for real that they are going to show the OnDemand on the US after months of waiting?

  (328) posted on 08.23.2012

Yes, finally, the OnDemand will be here on US. I thought I would be ordering again from Australia.

  (517) posted on 08.22.2012

Why BMW didn’t take this opportunity to sell their good cars instead of this one? I think they should think about it carefully the next time.

  (506) posted on 08.13.2012

OnDemand will be the perfect offering for the US this year. It holds a numerous positive response on different automotive-commentary sites.

  (596) posted on 08.13.2012

It doesn’t matter if this OnDemand is on the US , but I know that they wanted also the Nissan Z instead of this one.

  (765) posted on 08.6.2012

Probably, it will not be on the Asian market. I doubt its sales will be in a good position, just in case, anyway.

  (648) posted on 08.5.2012

Probably, it will not be on the Asian market. I doubt its sales will be in a good position, just in case, anyway.

  (594) posted on 08.3.2012

Why do Europeans get the best system first, followed by the US, and last the Asian Market? Well, if they only improved this OnDemand, they might be able to have a better market.

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