A little over five years ago, BMW introduced the 1-Series for those who dreamt of owning a BMW, but didn’t have the financial resources to afford the brand’s higher-line of cars.

The dream that started in 2004 has reached a milestone achievement in 2010 after the car brand announced that they have built the 1-Series’ 1 millionth unit. The milestone model - a three-door 118d - made an appearance at the Leipzig Motor Show where it was personally delivered by BMW to its new - and mighty proud - owner.

The BMW 1-Series has become quite a successful line for BMW. The cars’ slightly cheaper price tags have opened the doors to an entirely new and untapped market for BMW. While still in its first generation, the success of the 1-Series is a testament to the risk BMW took by in producing a base model below the 3-Series. And just as the sky is blue and the grass is green, that calculated risk paid off beautifully for BMW.

Cheers to the boys from BMW for their 1 millionth 1-Series. Cheers to a million more, fellas!

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Source: BMW

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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5 comments:

  (939) posted on 04.15.2010

Well, I guess if you are spending a lot of time just sitting in traffic it can charge back up but basing a power system on that seems nuts. It is very limited use for the costs.

  (798) posted on 04.14.2010

So, Is this the largest sales of the BMW?

  (708) posted on 04.14.2010

Congratulations, to BMW for the big sale they got. All the dedication and efforts made by them are surely paid off.

  (428) posted on 04.13.2010

Pretty amazing number finished products. I hope they can successfuly sell every units.

  (765) posted on 04.13.2010

BMW has out sell the toyota! Well this is because of the Recalls by the Japanese automaker.

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