BMW hybrid hypercar to compete against Mercedes
It’s not on the company’s immediate priorities, but it is being discussedby Kirby, on
The growing trend of hypercars has given way to the likes of the Aston Martin Valkyrie and the Mercedes-AMG Project One, joining the Porsche 918 Spyder, the Ferrari LaFerrari, and the McLaren P1 in this extremely exclusive club. And, from the looks of it, more companies are considering their own hypercars of the future. We already know that Audi’s thinking about it and McLaren is considering a follow-up to the P1. Now, we’re getting word that BMW is also looking to join in on the fun with its own multi-million dollar hypercar, one that could compete against the aforementioned Valkyrie, Project One, and the yet-to-be-identified P1 successor.
BMW M Vice President of Sales and Marketing Peter Quintus revealed to Drive that BMW is toying around with the idea, even if it remains on the low-end of the German automaker’s priorities. Even with that specific status, the thought of a BMW hypercar isn’t that far-fetched. After all, the company has made similar considerations in the past, including the introduction of the M1 Hommage Concept back in 2008. Nothing has come out of these discussions, but considering the influx of hypercars in the market today, there’s a very real possibility that BMW could throw its name into the hat with its own hybrid-powered, ultra-performance vehicle. It has the concepts to do it. It has the finances to do it. Most importantly, it has, according to Quintus, the technology that will allow it to build a car that can rival whatever the competition has up their own sleeves.
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The waiting game now starts for BMW and its very own hypercar
With all the resources BMW has at its disposal these days, the only question about a possible BMW hypercar that’s worth asking is whether the German automaker will actually move past the point of just talking about it and actually start building it. Given what Peter Quintus told Drive, it appears that such a question is something that BMW is not prepared to answer just yet.
It’s a smart move to hold off on making any promises because it doesn’t put BMW in an awkward position of having to walk back on its own promises if it ultimately decides against building such a car. Remember, cars of this stature are developed more for vanity purposes than actually making money out of them. The latter is being taken cared of by mass-produced models, something that BMW has had tremendous success with thanks to its lineup of vehicles. Developing a hypercar is all about making a statement to the industry that a company is capable of having its own prized exotic - something that McLaren, Ferrari, and Porsche succeeded in doing, and something that Aston Martin and Mercedes-AMG hope to do as well.
This explains why not everyone is in the business of developing hypercars. The development costs alone are through the roof and if the proper financing is not in place to address these costs, these projects are going to fizzle out faster than it takes for them to go from 0 to 60 mph. The good news here, at least for fans of BMW, is that the company has what it takes to build its own hypercar. It’s just a matter of finding the perfect time to proceed with the development of one. I know it’s easier said than done, but that’s the nature of the hypercar segment today. Proceeding with a half-baked idea is going to be looked-at very differently than continuing to develop the car for the time when BMW decides to finally green light it for production. As to when that time is, well, that’s something that only the German automaker’s group of executives has the answer to.