If you’re buying an i8 in the U.K. you can spend $8,000 more to pick from a number of Individual exterior colors

The BMW i8 has become the definition of BMW electrified performance. With a 1.5-liter, inline three-cylinder combined with an electric motor and battery pack, the i8 is able to deliver 357 horsepower and 420 pound-feet of torque. It’s enough to get the i8 to 60 mph in 4.2 seconds. It has a fuel economy rating of 95 MPGe and has an all-electric range of up to 23 miles. Now, BMW U.K. is expanding its Individual program to the i8 with new paint finish options and a new set of available wheels.

The program includes the choice of a number of different exterior color options including, Speed Yellow, Solar Orange, Frozen Grey, Frozen Black, Java Green, San Marino Blue, and Twilight Purple, to name a few. As you can see from the images, the new paint finish will encompass about 90 percent of the car, leaving just a little bit of black on the roof, hood, and front bumper. Furthermore, the new gloss black W-Spoke alloy wheels add even more character to the car. According to BMW, the new finishes “Complement the i8’s styling” and “reflects the personal style of the customer.”

When talking about the new exterior paint program, BMW’s Director of Sales in the U.K., Richard Hudson, said, “The BMW i8 embodies the accomplished vision of a modern and sustainable sports car. The new paintwork colors not only complement the BMW i8s emotive styling and design, they also work harmoniously with the BMW i brand and provide customers with exclusive personalized options.”

The individual paint program and those new wheels are available at all BMW i Agents in the U.K. now with a price of £5,495 or about $7,942 at current exchange rates. The program is limited to the U.K., so if you’re one of the few U.S. owners out there, you better be willing to park your i8 on a boat for a while if you want to indulge in any of the new colors.

Continue reading for the full story.

Why it matters

BMW Individual Offers "Exterior Paint Programme" For The i8 High Resolution Exterior
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It’s pretty cool that BMW is up to the task of extending the Individual program to the i8 with a host of new colors and a new set of wheels, but it seems to me like it might be a push to make the i8 more desirable. Since it went on sale in the U.K. in 2014, Bimmer has just recently surpassed the 1,400 sales mark. It doesn’t seem like a lot for a car that has been named Top Gear Car of the Year in 2014, U.K. Car of the Year in 2015, and has also received the World Green Car Award. With any luck, the additional of these individual paint colors and new wheels will help to increase sales on the brands $150,000 hybrid. Of course, the i8 is one of those cars that only appeal to a certain group of people. For $150,000, I don’t think I’m the only person out there that thinks the i8 should deliver more power than it does. At least now, customers will have plenty of colors to choose from to set themselves apart from the other 1,400 owners in the U.K.

BMW i8

2015 BMW i8 High Resolution Exterior
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Read our full review on the BMW i8 here.

Press Release

BMW UK is extending its program of exterior paint finishes for the BMW i8 model with an extensive array of new colours. As part of the BMW Individual collection, customers will be able to choose from a multitude of extraordinary paint finishes which not only complements the BMW i8s styling but also reflects the personal style of the customer. The new colours include: Java Green, Speed Yellow, Solar Orange, Twilight Purple Pearl, Frozen Grey, Frozen Black, San Marino Blue and Grigio Telesto Pearl to name just a few.

BMW Individual Offers "Exterior Paint Programme" For The i8 High Resolution Exterior
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A variety of finishes are available including non-metallic, metallic or Xirallic, which uses a mixture of synthetic mica or aluminium flakes to produce scintillating effects.

Even more striking is the matt finish of the frozen paintwork which has a unique shimmer, making the contours of the BMW i8 even more striking and underlining the sculptural character of the vehicle. The addition of the new BMW Individual paint programme for the BMW i8 follows the success of the early orders for the Protonic Red limited edition and is bespoke to the UK.

Commenting on the i8 BMW Individual Exterior Paint Programme, Richard Hudson, Sales Director for BMW UK, said: “The BMW i8 embodies the accomplished vision of a modern and sustainable sports car. The new paintwork colours not only complement the BMW i8s emotive styling and design, they also work harmoniously with the BMW i brand and provide customers with exclusive personalised options.”

With over 1,400 BMW i8s sold in the UK since the launch in 2014, the BMW i8 has gone from strength to strength, picking up many accolades along the way including Top Gear Car of the year in 2014, 2015 UK Car of the Year and World Green Car Award to name a few.

BMW Individual Offers "Exterior Paint Programme" For The i8 High Resolution Exterior
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With its clever hybrid drivetrain, the i8 boasts an output of 362hp and can also cover up to 23 miles in electric only mode. It also takes BMW’s EfficientDynamics philosophy to a new high, posting emissions of just 49g/km and a combined consumption figure of 134.5mpg in the process.

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