BMW introduces new ’Ultimate BMW Experience’ tour at their South Carolina facility
If you’ve ever been to a tour of BMW’s US plant in Spartanburg, California, you pretty much know that it’s a place all BMW fans should go to at least once in their lives.
And to make things a little more appealing, the German-based car brand has given the tour a facelift of its own with the introduction of the ’Ultimate BMW Experience’, an in-depth and interactive look at what goes on behind the scenes of a BMW production facility.
The ’Ultimate BMW Experience’ includes a physical walk-through around the plant, a pass to visit the Zentrum museum, and best of all, a two-hour test-drive in a BMW. While the cars that will be made available for the tour have not yet been disclosed, it is nevertheless worth pointing out that most - if not all of them - belong to BMW’s Performance Center driving school.
For only $99 a pop, BMW fans will be given a once-in-a-lifetime experience of watching the inner-workings of the company and learn how our favorite BMWs are built from the ground up. And oh yeah, there’s that two-hour test drive to make the $99 a little more worth it.