If you’ve ever been to a tour of BMW’s US plant in Spartanburg, California, you pretty much know that it’s a place all BMW fans should go to at least once in their lives.

And to make things a little more appealing, the German-based car brand has given the tour a facelift of its own with the introduction of the ’Ultimate BMW Experience’, an in-depth and interactive look at what goes on behind the scenes of a BMW production facility.

The ’Ultimate BMW Experience’ includes a physical walk-through around the plant, a pass to visit the Zentrum museum, and best of all, a two-hour test-drive in a BMW. While the cars that will be made available for the tour have not yet been disclosed, it is nevertheless worth pointing out that most - if not all of them - belong to BMW’s Performance Center driving school.

For only $99 a pop, BMW fans will be given a once-in-a-lifetime experience of watching the inner-workings of the company and learn how our favorite BMWs are built from the ground up. And oh yeah, there’s that two-hour test drive to make the $99 a little more worth it.


Source: BMW

What do you think?


  (347) posted on 05.18.2010

How about asking BMW the tough question., i.e., Is the new 5 series going to do better than the last one’s poor 3-Star crash test result?

  (666) posted on 05.17.2010

Eventhough I didn’t see its full appearance, I bet for some additional appealing look with this BMW got, because I’ve notice that they have build some big difference to the old design.

  (505) posted on 05.17.2010

I doubt that dude. MB and Audi will never do such thing.

  (808) posted on 05.16.2010

Well, good thing that they allowed a tourist to roamed around their facilities but IMO isn’t that too risky? Maybe s competitor’s spy is one of the tourist.

  (3) posted on 05.15.2010

You may want to rethink "BMW’s US plant in Spartanburg, California" — SC stands for South Carolina, not California

So I’m guessing you’ve never been on this tour...still sure "it’s a place all BMW fans should go to at least once in their lives"?

Car Finder: