If you’ve ever been to a tour of BMW’s US plant in Spartanburg, California, you pretty much know that it’s a place all BMW fans should go to at least once in their lives.

And to make things a little more appealing, the German-based car brand has given the tour a facelift of its own with the introduction of the ’Ultimate BMW Experience’, an in-depth and interactive look at what goes on behind the scenes of a BMW production facility.

The ’Ultimate BMW Experience’ includes a physical walk-through around the plant, a pass to visit the Zentrum museum, and best of all, a two-hour test-drive in a BMW. While the cars that will be made available for the tour have not yet been disclosed, it is nevertheless worth pointing out that most - if not all of them - belong to BMW’s Performance Center driving school.

For only $99 a pop, BMW fans will be given a once-in-a-lifetime experience of watching the inner-workings of the company and learn how our favorite BMWs are built from the ground up. And oh yeah, there’s that two-hour test drive to make the $99 a little more worth it.


Source: BMW

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (347) posted on 05.18.2010

How about asking BMW the tough question., i.e., Is the new 5 series going to do better than the last one’s poor 3-Star crash test result?

  (666) posted on 05.17.2010

Eventhough I didn’t see its full appearance, I bet for some additional appealing look with this BMW got, because I’ve notice that they have build some big difference to the old design.

  (504) posted on 05.17.2010

I doubt that dude. MB and Audi will never do such thing.

  (808) posted on 05.16.2010

Well, good thing that they allowed a tourist to roamed around their facilities but IMO isn’t that too risky? Maybe s competitor’s spy is one of the tourist.

  (3) posted on 05.15.2010

You may want to rethink "BMW’s US plant in Spartanburg, California" — SC stands for South Carolina, not California

So I’m guessing you’ve never been on this tour...still sure "it’s a place all BMW fans should go to at least once in their lives"?

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