• BMW Is The Latest Automaker To Throw Its Hat In The Pickup Truck Ring

It’s just a concept as of now and will not make it to production, but we can say that BMW will have a bright future in this segment

LISTEN 04:55

Gone are the days when premium automakers like Mercedes-Benz, Audi, BMW, Jaguar, left the trucking business to companies like Ford and Chevrolet. They focused on the luxury aspect and that meant mainstreaming into sedans. Later, the trend crept into SUVs as well, but still, they did not consider getting into pickup truck manufacturing, even though the best-selling vehicle for four decades was a truck. But, when truck manufacturers decided to offer luxury features in these big beasts, people started getting drawn towards them, despite some of the offerings today breaching the six-digit price range. So, what do the premium automakers do? Build a truck to grab a share of the pie, with the latest one being Bayerische Motoren Werke. It’s not coming right away, but we can expect a truck from the stable very soon.

Is BMW Not Serious About It?

BMW Is The Latest Automaker To Throw Its Hat In The Pickup Truck Ring
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BMW unveiled this handsome truck at the BMW Motorrad Days last week. The X7 Pickup Concept was developed by 12 BMW vocational trainees working with the Concept Vehicle Constructions and Model Technology divisions at the BMW Munich plant in Germany. Believe it or not, BMW had this X7 Pickup Concept truck ready within 10 months! That’s quite fascinating because the German company does not have any experience whatsoever in this segment. The only engine spec it revealed is that the pickup’s drivetrain is borrowed from the BMW xDrive40i that comes with 340 horses.

This conversion has made the seven-seater SUV into a five-seater pickup truck.

The German automaker has used carbon-fiber components on the roof, rear doors, and the tailgate to keep the weight in check. Since the truck was launched at the Motorrad event, a motorcycle show, BMW decided to put this truck to some use. The company loaded the bed with a BMW F 850 GS bike. This is quite similar to what Jeep did at the Easter Jeep Safari where the Flatbill Concept, one of the many Gladiator-based concepts, hauled two dirt bikes. BMW describes the unlikely couple as “faithful companions” thanks to “their excellent driving characteristics both on paved and unpaved roads, the journey is the destination.”

What Does It Look Like?

BMW Is The Latest Automaker To Throw Its Hat In The Pickup Truck Ring
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As the name suggests, the truck is based on the X7, the flagship SUV from BMW’s stable. It borrows the X7’s face, albeit with a few changes. Before we talk about anything else, let’s cover the elephant in the room - the ever-growing grille. It looks out of place in all their other cars, but not so much on the truck. Seeing the faces of the Rams, the GMCs, and the Fords, the BMW X7 actually looks pretty conservative upfront. But compare it to its primary rivals, it still feels overdone. The kidney grille with chrome slats and thick chrome borders gels well with the overall ute stance. The slim headlights make the truck look aggressive, but the interesting thing here is that the front bumper does not have any tow hook slots whatsoever.

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The truck bed measures 55 inches when closed and 80 inches when open. Being just a concept, BMW has taken the liberty to use material that will not be that user-friendly in day-to-day use.

The bed is crafted from fine-polished teakwood cladding. Together with the exterior navy blue shade, the truck bed actually feels quite premium.

BMW has painted the X7 Pickup Concept in Tanzanite Blue metallic exterior. The company says that the exterior shade was inspired by yacht design and it looks much deeper when exposed to sunlight.

What They Had To Say

BMW Is The Latest Automaker To Throw Its Hat In The Pickup Truck Ring
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Milagros Caiña-Andree, BMW’s board member, said, “I am pleased about the synergies between BMW Group Vocational Training, Concept Vehicle Construction and Model Technology, allowing these young talents to prove their abilities with such an extraordinary project”.

Final Thoughts

BMW Is The Latest Automaker To Throw Its Hat In The Pickup Truck Ring
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The trainees undertook this ’experiment’ by working on a pre-production X7 test vehicle. This helped the company create a low-cost solution which otherwise would’ve been a costly affair. The trainees were apparently given all the freedom when deciding on the overall conception and implementation but received expert assistance normally provided in concept car construction. BMW was worried about pumping in money into this project because as of now, it has no plans to bring the X7 pickup truck into production. You read that right. Perhaps it will change its mind if enthusiasts convince the company into building one. If you were in the market for a pickup truck, and this German, or the Mercedes X-Class, was on sale in the market, would you consider buying it? Share your thoughts with us in the comments section below.

Cylinders 6
Displacement 2,998 cubic centimeters
Power 335 horsepower
Torque 330 pound-feet
Curb weight 5,370 pounds
0-60 mph 5.8 seconds
Top speed 130 mph

Further reading

BMW Is The Latest Automaker To Throw Its Hat In The Pickup Truck Ring
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The BMW X7 Pickup Is a Real Thing, Folks

2019 BMW X7 Exterior
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Read our full review on the 2019 BMW X7.

Sidd Dhimaan
Sidd Dhimaan
Senior Editor, Truck Expert, EV Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. Fast forward to today, and he is currently serving as a senior editor, pickup truck expert, and EV expert.  Read full bio
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