BMW has just released a short teaser video for the next-generation 7 Series luxury sedan. The 30-second footage showcases some of the vehicle’s new details inside and out, and also reveals it will become available with BMW’s Laserlight technology, which not only consumes less energy while being more efficient than halogen, xenon or LED light sources, but is also less upsetting to the eye. Other than that, there’s not much to run by, especially since we already know what the new 7 Series will look like. In case you missed it, you can check out the leaked photos that revealed most of the car’s exterior and cabin here.

Speaking of things you might have missed, it seems BMW was a bit negligent in creating this promotional video. At the 21-second mark, where the sedan’s taillight comes into focus, you can see how the chrome trim that runs from the trunk lid into the outer part of the taillight doesn’t align as it should. Same goes for the taillight piece mounted into the lid, which sits a tad lower than the rest of the arrangement. This is probably the result of the trunk lid not being calibrated to close as it should.

You might argue that this is just a tiny detail that doesn’t mean much, but, last time I checked, BMWs were praised for their outstanding quality and fit and finish. Not to mention that premium German cars are usually considered flawless in this area, unlike, say, some Japanese vehicles. For a brand that’s often regarded as the leader of the premium segment, BMW messed up big time here.

2016 BMW 7 Series

2016 BMW 7 Series Exterior Spyshots
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Read more about the upcoming BMW 7 Series in our speculative review here.

Ciprian Florea
Senior Editor and Supercar Expert -
Ciprian's passion for everything with four wheels (and more) started back when he was just a little boy, and the Lamborghini Countach was still the coolest car poster you could hang on your wall. Ciprian's career as a journalist began long before earning a Bachelor's degree, but it was only after graduating that his love for cars became a profession.  Read More
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