• BMW Made the 4 Series Ugly Because It’s Okay With You Making It Look Better

As long as you buy the new BMW 4 Series, you can do anything you please with it

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It’s been a while since the 4 Series was launched and understandably, some people haven’t been able to get over its looks - yeah, we’re looking at you, bucktooth grille. BMW, on the other hand, seems to have accepted the 4er’s polarizing nature and has no problem whatsoever if customers modify the coupe’s front design.

BMW Made the 4 Series Ugly Because It's Okay With You Making It Look Better Exterior
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Australia’s Cars Guide had a chat recently with BMW’s head of exterior design Christopher Weil and found out that the Bavarians couldn’t care less if customers decide to de-uglify the 4 Series’ front grille with aftermarket solutions.

At the same time, Mr. Weil believes that pictures don’t tell the whole design story and urges customers to have a look at the car in the metal before making a decision. On that note, he and the company he represents won’t hold anything against people who still decide to tweak their car:

“We have certain offerings at BMW - they are very expensive pieces - or you can even put on aftermarket [parts], and great wheels and stuff like this, but even if people go somewhere else and customize the car, it’s fine with me, I think it’s cool.”

BMW Made the 4 Series Ugly Because It's Okay With You Making It Look Better Exterior
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But why should they be bothered? I mean, if you bought the car, it’s yours and you can tweak and tune it as you please. Sure, you’ll have to think about consequences such as voiding the warranty in some cases, but we doubt that adding a more handsome grille is going to cause such a disturbance in the matrix.

In case you’re wondering how is this topic relevant, a quick reminder: a couple of months ago, Prior Design announced that it had been brewing a new aftermarket grille for the BMW M4, one that looks more aesthetically pleasing.

BMW Made the 4 Series Ugly Because It's Okay With You Making It Look Better Exterior
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We haven’t heard anything about the tuner’s grille being available for purchase so far, but if it makes it on the shelves, it’ll be interesting to see how many new M4 owners are going to get it.

2021 BMW 430i Coupe specifications
Config/No of cyls/valves In-line / 4 / 4
Engine technology BMW TwinPower Turbo technology: TwinScroll turbocharger, High Precision Injection, VALVETRONIC fully variable valve timing, Double-VANOS variable camshaft timing
Effective capacity cc 1998
Stroke/bore mm 90.0 / 84.0
Compression ratio :1 10.2
Output 258 HP @ 5,000-6,500 RPM
Torque 295 LB-FT @ 1,550 – 4,400 RPM
Acceleration 0–100 km/h 5.8 seconds
Top speed 250 km/h (155 mph)

Source: Cars Guide

Tudor Rus
Tudor Rus
Assistant Content Manager - Automotive Expert - tudor@topspeed.com
Tudor’s first encounter with cars took place when he was only a child. Back then, his father brought home a Trabant 601 Kombi and a few years later, a Wartburg 353. At that time, he was too young to know how they worked and way too young to drive them, but he could see one thing – each of them had a different ethos and their own unique personality. As time went on, he started seeing that in other cars as well, and his love for the automobile was born.  Read full bio
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