BMW Passing on iOS in the Car For Now
When Apple released the first bits of information on the iOS in the Car system just yesterday, we saw a long list of premium automakers that have already signed up, like Mercedes and Jaguar. One that was not on the list that we figured was just hung up in the details was BMW. Well, a new report tells us that there was more to Bimmer not being on the list than meets the eye.
A BMW spokesperson said "The upshot is that as we have such an advanced multimedia offer that has been in vehicles in various guises for more than a decade, it would not be that straight forward to start changing all of the architecture of a car as has been implied [by Apple]." So, basically, the changes that BMW would have to make to crowbar in the new Apple system would be way too great to warrant installing the iOS in the Car system.
BMW and Apple have worked together in the past, so it comes as a bit of a surprise that the Bavarian automaker will not support the system for the foreseeable future. Fortunately for Bimmer drivers, BMW’s interfaces are plenty advanced and have a decade-long track record, so there is no worrying about sticking with an outdated or non-functional system. Additionally, BMW will support Apples new Siri Eyes Free system.
We wouldn’t be too surprised to see Apple work its way into BMW sometime in the next five years, or so, but that may take some massaging of the iOS system to appease BMW. Another good reason for BMW breaking down is if iOS in the Car becomes a smash hit, then it would be doing its buyers a disservice by leaving it out.
Stay tuned for more details…