BMW’s latest line of commercials goes a long way in explaining just how far BMW has come in providing its customers with its Efficient Dynamics philosophy to almost all of the cars in its fleet. While the ad may be remembered for the appearance of the BMW Vision EfficientDynamics concept, the whole message is pretty simple and clear-cut: despite boasting of some pretty state-of-the-art technological features, the Vision EfficientDynamics concept is far from what they consider a new car.
Rather, the concept is a model of just about every car BMW has built, with an eye towards using technology that maximizes what every car-loving individual looks for in a car: the joy of driving.
Watching the commercial is one thing, but understanding what it represents for BMW – now and in the future – is completely a different thing. As far as BMW is concerned, their mission has shifted from producing powerful cars to producing cars that are still powerful yet can also boast of being supremely efficient.