bmw trademarks i1 through i9 in preparation for its ev onslaught

The rights to these names add to large list of names
by Robert Moore, on December 6, 2017, 11:00

BMW has now trademarked all names from i1 to i9, adding it to a list that also includes iX1 through iX9 – signifying that German brand is about to unleash a furious lineup of electric vehicles to combat those from rivals like Mercedes which will be boasting its EQ brand in the coming years. Along with these new trademarks, new reports from BMWBlog imply that the entire BMW range could, indeed see full electrification. This new strategy, it seems, will see BMW present as many as 25 electrified vehicles, at least 12 of which will be all-electric within the next decade, or 2025 to be more specific.

Chairman of the Board for BMW, Harald Kruger, has confirmed that BMW does own the rights to all 18 names. “Our i story enters the next round. Going forward, all electrified BMW models will be under the BMW i brand. And I can tell you one more thing: We have not only secured the naming rights for BMW i – from i1 to i9. We also hold the rights for BMW X – from iX1 to iX9,” Kruger told press member at a sneak preview of upcoming BMW products.

Furthermore, you can expect to see an all-electric Mini hitting the market in 2019, which will ultimately be followed by a battery-powered version of the BMW X3 in 2020. Just one year after that in 2021, the new iNEXT should come in 2021. There will also, with near certainty be an i5 added to the mix somewhere in the next 5 years as well. The all-electric future is here folks. We might as well, sit down, buckle up, and make the best of it.


BMW i3

Read our full review on the 2018 BMW i3.

BMW i8

Read our full review on the 2018 BMW i8.

BMW i5

Read our full speculative review on the 2020 BMW i5.

Read our full review on the 2017 BMW i Vision Dynamics Concept.

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