BMW USA posts sales loss both in July and YTD
The numbers say it all.
What has been widely expected as a down year for BMW America has become official when the German-based automakers released its actual figures for their 2009 sales totals. The chart, which dictates the actual sales numbers for the month of July and the year to date for both the BMW and Mini brands in the US.
Judging from the figures BMW released, the only car that has managed to keep its head above water has been the X6 SUV, which posted a 50% sales increase in July 2009 from its numbers at the same month a year ago. For the year to date, the X6 sales have also grown by 12% compared to its figures at the same time last year.
Apart from the X6, sales for all BMW and MINI vehicles are down across the board with the most notable hit coming from sales of the X3, which is down by a staggering 71.3% in the month of July and 69.5% for the while year.
Continued after the jump.
As a whole, BMW and MINI sales have gone down by 26.7% - from 28,977
to 21,253 - for the month of July and 27.4% - from 186,890 to 135,701 – for the year to date.
Despite other car brands posting positive gains in July - thanks in large part to the Cash for Clunker program – BMW seems to have been one of the few brands that didn’t benefit from the government-funded program.
According to Jim O’Donnell, President of BMW of North America, LCC.: “While the mass market may have benefited from the ‘Cash for Clunkers’ initiative, BMW did not. “Even though BMW has a highly efficient fleet and has reduced its fuel consumption more than any other manufacturer in the U.S. over the last 15 years, the price ceiling of the CARS program is a limiting factor.”
Source: BMW Blog