The German car builder BMW will be bringing a 21st century green super car to the Frankfurt Motor Show in September. The Bavarian automaker’s chief executive Klaus Draeger announced that the company is now focusing on the idea of sustainability with their automobiles. The green speed machine will first be unveiled as a concept inspired by the M1 Hommage that was built last year to commemorate the 30th anniversary of the original BMW super car.
With the new environmentally conscious automobile, BMW will showcase the latest in their Efficient Dynamics technologies. However the luxury car builder wants to prove that sustainability is not only reserved to the power train enhancements, but also to the entire design and materials selected. BMW hopes to trim the fat for all aspects of the automobile manufacturing process and significantly reduce the automaker’s carbon footprint well beyond redicing emissions and improving fuel economy in their vehicles.
In a recent speech BMW's CEO Norbert Reithofer said:
Sustainability is becoming increasingly important. As a responsible premium manufacturer, we want to address this issue even more extensively than before...
Full speech after the jump.
Sustainability is becoming increasingly important. As a responsible premium manufacturer, we want to address this issue even more extensively than before.
What this means for our products is that:
They will be developed and built in line with the principle of sustainability across all development stages. Technological innovations will be accelerated even more, in order to constantly make our vehicles more efficient.
You will see a product of sustainable development at the IAA in Frankfurt in a few weeks in the form of a concept car. The BMW EfficientDynamics Vision will demonstrate how efficient a sports car can be. It will also prove that sustainability does not apply to the drive train alone, but to design and materials as well.
Anyone who takes a closer look at this concept car will understand the direction in which we are developing our technology. And it will become evident that we will have to dedicate more human and financial resources to this type of development work.