Bob Lutz takes back his comments on possible G8 rebirth
Maybe now Bob Lutz has learned a lesson about making promises he can’t keep. It wasn’t that long ago when the high-ranking GM official talked to Automobile Magazine and all but guaranteed that the Pontiac G8 would be spared from the chopping blocks and be re-christened as the Chevrolet Caprice.
Lutz’ declaration was met with raised eyebrows, especially those coming from GM CEO Fritz Henderson who previously said that the G8 – and all subsequent Pontiac models – would cease to exist by the end of the year. Turns out that Lutz may have bitten off more than he could chew and in a recent entry on GM’s blog took back his proclamations and said that upon further review, the supposed G8-turned-Caprice wouldn’t make too much sense given the unstable state of the US auto industry.
Continued after the jump.
In his own words, Lutz said that his statement “seemed like a good idea at that time...” and it sounds pretty funny that he’d take back on his word so soon. We don’t know the reason behind Lutz’s sudden change of heart although we suspect that Henderson may have something to do with it.
In any case – and for your amusement – here’s the entire statement made by Lutz regarding his abrupt about-face on the matter.
Bob Lutz: "OK, I have some late-breaking news for you from the world of GM, where things are indeed moving quickly, and what I’m about to say is proof.
In fact, we’re moving so fast, we’re going back in time to, oh, about four or five days ago, when the Pontiac G8 was going away and was not going to become a new Chevrolet Caprice.
And therein lies the news: The G8 will not be a Caprice after all. I’d mentioned it, and said we were studying it, giving it a serious look, because a car like the G8 was just too good to waste.
That’s all still true. But I have to say that, with my new "marketing" hat on,
upon further review and careful study, we simply cannot make a business case for such a program. Not in today’s market, in this economy, and with fuel regulations what they are and will be.
I know that we’ll get a lot of complaints from G8 lovers, because I’m one of them. And the product guy in me is complaining as loudly as anyone. But the marketing guy says there’s no case. With budgets being what they are for the time being, the resources must be allocated elsewhere.
In no way, and this is very important, in no way does this mean we are backing away from performance, or backing away from rear-wheel drive. Look no further for proof than the Corvette, the Camaro, the CTS or many other present and future Cadillacs. We have a strong lineup of RWD vehicles already and we will continue to have it.
And we have a tremendous RWD team in Australia that gave us the beloved G8, a team that we will tap into at some point again in the future for its expertise and sheet metal. Just not right now."