BRM releases limited edition Abarth V12-T-44 timepiece

BRM releases limited edition Abarth V12-T-44 timepiece
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If you’re an avid car enthusiast, the brand BRM might ring a bell to you. The French timekeeper, known for its deep-rooted history in the world of motorsport, has released a special edition version of its titanium-cased V12-T-44 chronograph that features car manufacturer Abarth. The limited edition watch comes with Abarth-inspired elements including the brand’s logo on the watch face to the Nomex strap that has red stitching on it. Each watch is individually numbered – there are only 49 pieces made – making it a sought-after collector’s piece. If you happen to fancy one, the price tag for each watch goes for an astronomical $7,300, and can be purchased through the BRM website.

We’ve always been believers of practicality over lavishness but we have to admit it, this is one of those times where if you’re going to splurge on one item, buying the BRM Abarth V12-T-44 for $7,300 is as good an investment as you’re going to make.

Press release after the jump.


A unique watch with the brand of the Scorpion: the new BRM V12-T-44-Abarth is here!

Sporting spirit, stylish design, strong character and advanced technology: this same explosive cocktail has taken two great companies to the top in their respective sectors. It is only natural, therefore, for Abarth to associate its name with that of famous French watch makers BRM to produce a truly special, limited series watch, personalised with Abarth colours. That watch is the BRM V12-T-44-Abarth.

The BRM V12-T-44-Abarth is a creation of rare elegance, like an Abarth car in terms of sporting philosophy, personalisation and inimitable style. Made in a limited series of only 49, the BRM V12-T-44-Abarth will be sold exclusively through the website at a price of 4,900 €.

Inspired by Abarth style, the BRM V12-T-44-Abarth is an automatic chronograph of 44 mm in diameter, with a black titanium case and a black crown engraved with the characteristic Abarth scorpion. The buttons are elegantly engraved with "Start / Stop" and "Back to Zero". The black display features white numbering with the BRM and Abarth logos, also in white. The hour and minute hands are in chrome, while the second hand is in red and the sub-display hands are in yellow. The black Nomex strap features red stitching exactly like that of an Abarth fascia. The heart of the BRM V12-T-44-Abarth is an ETA Valjoux 7753 automatic Swiss movement. Every watch is numbered on the back.

The BRM brand is the creation of the competitive spirit that has driven its creator, Bernard Richards, from his earliest years. BRM has been making watches for over 25 years and produces some 2,000 examples a year at its factory at Magny en Vexin. The entire production is hand finished and subjected to continuous quality controls (in which a hundredth of a millimetre is the maximum permitted tolerance).

Turin, 19th November 2009

BRM releases limited edition Abarth V12-T-44 timepiece
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BRM V12-T-44-Abarth
Automatic chronograph
Case size 44 mm
Case material: black PVD titanium
Abarth scorpion engraved on black crown
Buttons engraved with "Start / Stop" and "Back to Zero".
Strap clasp in brushed steel
Black display with white numbers and logos (Abarth and BRM)
Chrome hour and minute hands
Red chronograph hand
Yellow sub-display hands
Black Nomex strap with red stitching
(Extra strap in black rubber)
Strap buckle in black PVD with grey clasps
3 year warranty

"ETA Valjoux 7753" Swiss automatic chronograph movement *
Case and lugs in superfine 18/8 stainless steel
Waterproof to a depth of 100 m
Sapphire concave crystal glass (base and lens)
Black section of case: extra hard PVD titanium
Super light hands
Superfine stainless steel screws

Round case
28,800 BPH
27 rubies, 46 hours reserve
Case thickness 7.90 mm
60s chronograph
12 hour 30 minute countdown
Date button at 10.00
Chronograph start/stop button at 2:00
Chronograph reset button at 4:00

Source: Abarth

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  (859) posted on 01.18.2010

I’m kinda pissed off on this timepiece where I think it’s kinda ordinary and I think Timex and Swatch are more stylish than this one yet the price was so damn expensive that you can purchase a second-hand car
on this price.

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