Bugatti And Palmer Johnson Develop Luxury Yacht Project
The best of two worlds are coming together to build a series of sports yachts that promises to redefine the luxury boat segment. Bugatti, purveyor of things related to power and speed in the auto industry, has teamed up Palmer Johnson, the world’s largest motor yacht builder, to create a new series of open carbon fiber sports yachts that will carry distinctive styling elements from the French automaker.
Together, the two companies are planning to launch the Niniette series that will come in three models. The name choice strikes a particular chord for fans of Bugatti who may remember the name Niniette was company founder Ettore Bugatti’s nickname for his daughter Lidia.
Personal ties aside, the new partnership between Bugatti and Palmer Johnson also brings back a particular passion for the Bugatti founder. As early as the 1930s, Bugatti has had experience developing racing boats and yachts, so this partnership isn’t exactly a new venture for the company.
It has been a while since Bugatti has taken to the high seas, but the new project with Palmer Johnson is expected to be treated with the same passion and dedication that the French automaker has come to be known for. Apparently, Bugatti will have a hand in the development of the Niniette luxury yachts. It’s already been announced that the design of the yachts will be heavily inspired by some of the most iconic Bugattis in history, including the Type 57 C Atalante and the Type 41 Royale. Modern design components, like titanium and carbon fiber, will also be utilized in the development of the yachts.
All in all, Bugatti and Palmer Johnson plan to build three unique models, beginning with the PJ42 NIniette, followed by the PJ63 Niniette, and the top-of-the-line PJ88 Niniette. The numbers on the names represent the length of each yacht as measured by feet.
Of the three, the PJ63 Niniette is being treated as the main model. In addition to the extensive use of luxury materials, and Bugatti’s involvement in the design of the boat, the PJ63 Niniette will prominently feature a 63 m² salon on deck, a 43 m² salon below deck, and posh accommodations for up to four guests.
Palmer Johnson has yet to announce the pricing figures of each of the three Niniette boats, but it did say that pricing will start at €2 million for the PJ42 Niniette. That would be around $2.2 million based on current exchange rates.
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Why it matters
Collaborations between the auto world and the boat world aren’t that uncommon. Mercedes-Benz and Aston Martin are two prominent automakers that come to mind. Even the mad scientists over at Dartz has taken to the boat industry in the past. All that said, it’s different when Bugatti gets involved.
Not only is the brand considered as one of the most exclusive automakers in the world, it also has, as I said, a history in developing luxury yachts. I don’t want to say that this is a perfect match because I’ve yet to see any of the Niniette yachts in person. But, if Palmer Johnson was looking for the perfect automaker to partner in building a yacht, it picked the right one with Bugatti.
I’m actually excited to see what the final products look like. These renderings admittedly look promising, but until an actual working prototype is launched, I’m going to be waiting with baited breath to see what these two titans of their respective industries can cook up together when they join forces for a common goal.
Until then, I’m going to be like everyone else. I’ll be waiting.