Gran Turismo’s Vision GT program has been a runaway success. Even since it was introduced as part of Gran Turismo in 2013, new real-world car manufacturers are still clamoring to have their outrageous creations converted to polygons and added to the game, and the latest company to do so is Bugatti, who recently confirmed its involvement with the cryptic image you see above.

After staring at the object for a while, and ruling out the possibility that it’s a snow sled from the future or a garden shovel, I think I’ve determined that we’re looking at an engine cover. The narrower area to the right extends over the roof and includes what appears to be an aerial. It’s also where the LM P1-style tailfin starts and extends out over the rear deck. Two bodywork clips can be seen just under the elevated wing element. Then there’s an open section for rearward visibility and air intakes and extractors for the engine.

The Vision GT program has turned into a virtual arms race. Dodge SRT, for instance, introduced the 2015 SRT Tomahawk X, a 2,590-horsepower supercar with a top speed of 404 mph and insane active-aero body panels. But, Bugatti plans to bring something more realistic to the table.

“With the Bugatti Vision Gran Turismo, we have not developed a fantasy product of the type which is normally seen in this category of the game,” says Bugatti design boss Achim Anscheidt. “We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world. ‘Bugatti Vision Gran Turismo’ stands for authenticity.“

Whatever it is, we should find out more when its revealed at the 2015 Frankfurt Motor Show next month.

Updated on 08-26-2015: Bugatti tweeted two new teaser images. Check out the gallery.

Continue reading for the full story.

Why it matters

It’s also likely that Bugatti’s Vision GT car will provide a preview of what we can expect from the Bugatti’s next real world hypercar, thought to be called 2018 Bugatti Chiron, in terms of both performance and appearance. Expect a more aggressive, modern evolution of the 2015 Bugatti Veyron’s styling language and a 1,500-plus-horsepower, hybrid gas-electric drivetrain that includes Bugatti’s quad-turbo, 8.0-liter W-16.

“In view of the nature of the project, our concept car for Vision Gran Turismo will be exaggerated and performance-oriented,” Anscheidt said about the concept. “Even so, the progressive design language will give an impressive demonstration of the path to be taken by Bugatti design over the next few years.”

The Vision Gran Turismo program gives car designers and engineers the opportunity to let their imaginations run wild without the costs and constraints associated with developing a car for the real world. It also functions as an excellent marketing tool. Manufacturers use Vision GT to demonstrate how their cars might look and perform 10, 20 or 30 years into the future, when young gamers become old gamers with jobs and money to buy cars.

Press Release

Bugatti has revealed the first image of their Vision Gran Turismo project. This virtual concept is to be presented at the International Motor Show (IAA) in Frankfurt from the 12th to the 17th of September, 2015.

“Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs,” says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “At the same time Bugatti is admired and loved by countless people throughout the world. We highly appreciate this enthusiasm. The ‘Bugatti Vision Gran Turismo’ will make our brand available to them as well as to gamers and high-performance aficionados throughout the world, only very few of whom will be able to afford a real Bugatti. They can all benefit from the success of our brand. This is a project for our fans.”

“I was thrilled and surprised that such a revered, traditional brand as Bugatti shares my passion and vision for ‘Gran Turismo’,” says Kazunori Yamauchi, President of Polyphony Digital. “Bugatti has developed an exciting concept for Vision Gran Turismo, and naturally it is a high-performance vehicle with a fascinating design. The level of attention to detail shown in the technical implementation by Bugatti has really impressed me.”

“With the Bugatti Vision Gran Turismo, we have not developed a fantasy product of the type which is normally seen in this category of the game,” explains Achim Anscheidt, head of the Bugatti design team. “We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world. ‘Bugatti Vision Gran Turismo’ stands for authenticity.“

With the “Bugatti Vision Gran Turismo” virtual concept, Bugatti will be presenting the new form and design language developed by the brand to celebrate the next chapter in its history following the end of the Veyron era.

“Bugatti’s design DNA has reached a new stage in its evolution,” Anscheidt announces. “In view of the nature of the project, our concept car for Vision Gran Turismo will be exaggerated and performance-oriented. Even so, the progressive design language will give an impressive demonstration of the path to be taken by Bugatti design over the next few years.”

Stay tuned for more updates including the official unveiling coming soon!

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