Bugatti will unveil at the Geneva Motor Show a new edition of the Veyron supercar produced in partnership with the French luxury brand Hermes.

The new edition Veyron brings back to life the special relationship between Emile Hermès and Ettore Bugatti of the 1920’s.

It will feature a unique interior crafted by Hermes with minor changes on the exterior.

The collaboration between BUgatti and Hermes reminds of the one between Lamborghini and Versace in an attempt to create "more exclusive product."

The last specials edition from Bugatti, the Pur Sang, was a real success and sold out in just a few days.

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Source: LeBlogAuto

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2 comments:

  (6023) posted on 02.13.2008

ditto, poopyhed. LOL smiley

  (6023) posted on 02.12.2008

Why does this reunion of partners that took place nearly a century ago remind you of something that took place more recently? You seem to insinuate that Bugatti is doing something new. Even though Bugatti is not the same company with was in 1901, you make it sound like its copying the likes of Lamborghini. Do report, commentate or just repeat what others say?

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