Bugatti Veyron Edition Hermes to be unveiled in Geneva
Bugatti will unveil at the Geneva Motor Show a new edition of the Veyron supercar produced in partnership with the French luxury brand Hermes.
The new edition Veyron brings back to life the special relationship between Emile Hermès and Ettore Bugatti of the 1920’s.
It will feature a unique interior crafted by Hermes with minor changes on the exterior.
The collaboration between BUgatti and Hermes reminds of the one between Lamborghini and Versace in an attempt to create "more exclusive product."
The last specials edition from Bugatti, the Pur Sang, was a real success and sold out in just a few days.