Bugatti Veyron’s sales are crawling
Despite its 1001 hp and being one of the fastest cars in the world, Bugatti Veyron’s sales are crawling: the company didn’t sold not even half of the 300 units scheduled for production. It’s true that the high price might be a good reason why this happened, but on the other hand there are lots of millionaires around the world for whom buying a $1.4 million car it’s just a bargain. But what is the reason for low sales then?
A reason might be that the Veyron is produced by Volkswagen - the people’s car company. And people who might have the money to buy one can’t pass the fact that the car, despite its engineering beyond reproach, has the same origins with the most of the cars on the planet.
Bugatti, along with Maybach and Spyker, seems to believe that there is no statute of limitations on the brand appeal of automakers that had their glory days before World War II. And they were hoping that the supercar will sell well because it wears a once-glorious badge.
There are people wondering why the Veyron wasn’t produced by Bentley? What would have been wrong if the world’s fastest car was a Bentley - and might it have sold better that way?
Time will tell whether the Bugatti Veyron is as successful with collectors as it is at decimating speed records. What is undebatable right now is that the select few who own (or lease) a Veyron hold the keys to the world’s greatest automotive thrill ride.