Say hello to Buick’s future

The 2017 New York International Auto Show is now in full swing, and Buick isn’t wasting any time in introducing a new premium sub-brand it’s calling Avenir. If the name sounds familiar, you’re probably remembering the full-size luxury four-door concept car Buick brought to the 2015 North American International Auto Show. At the time, we liked it, praising its classy good looks and well-executed interior, and hoped dearly that Buick would see fit in bringing it to production. And while we have yet to see the potential new flagship sedan get the green light, the Avenir name just got tagged on the new 2018 Enclave, ushering in a new premium sub-brand for Buick in the process.

Fittingly, the word Avenir is French for “future,” so it stands to reason the Enclave Avenir is just the first of many more top-quality offerings to come. All in all, the Enclave Avenir looks promising, bearing many of the same qualities as the concept sedan we enjoyed so much, albeit with a glaze of production-friendly tweaks laid on top.

So what kind of goodies can we expect from future Avenir products? Read on for our take, as well as the new Enclave Avenir’s various standout features.

Continue reading for the full story.

Why It Matters

To start off, let’s look back at the Avenir concept to get a solid baseline –

2015 Buick Avenir Concept High Resolution Exterior
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2015 Buick Avenir Concept High Resolution Exterior
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2015 Buick Avenir Concept High Resolution Interior
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2015 Buick Avenir Concept Interior
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Nice looking, ain’t it?

Motivating the concept is a V-6 engine with start/stop and cylinder deactivation tech to keep it eco-friendly, plus AWD and a nine-speed automatic transmission. Inside is a touchscreen measuring 12 inches in the diagonal, plus luxurious seating for four, LED lighting, and a Wi-Fi hotspot. Under the skin, the Avenir was built on the same GM Omega platform as the Cadillac CT6.

Meanwhile, the Enclave Avenir continues many of the same themes as the concept, but in an SUV package. It’s got copious LED lighting, luxurious seating for seven passengers, plus comfort and convenience tech like a rear-view camera, and an air ionization system to keep the cabin nice and fresh.

Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Exterior AutoShow
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Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Exterior AutoShow
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The powertrain and drivetrain also look familiar, starting with a 3.6-liter V-6 making 302 horsepower and 260 pound-feet of torque.

The powertrain and drivetrain also look familiar, starting with a 3.6-liter V-6 making 302 horsepower and 260 pound-feet of torque, plus a standard start/stop system. Sending the power to the ground is a nine-speed automatic transmission feeding an AWD system with an active twin-clutch rear differential.

Buick also contends that Avenir is distinguished by “unique styling cues and an extensive set of standard features and premium materials throughout the vehicle.”

Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Interior
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Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Interior
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To our eyes, the exterior styling looks somewhat similar to the concept, albeit with the usual crossover cues added, such as a flat-black lower air skirt and a more upright appearance. The interior is also decked out with the usual leather and wood trim, an 8-inch display in the gauge cluster, and support for Apple CarPlay and Android Auto.

The Avenir is surely a solid upgrade for crossover shoppers looking for that premium look and feel, and will likely attract a fresh crowd of buyers looking to try something new. But most of all, we’re excited to see the sedan flagship that dropped in 2015 come to life. Get on that, Buick.

Press Release

Debuting with the 2018 Buick Enclave, the new Avenir sub-brand represents the highest expression of Buick luxury. Avenir offers unique styling cues and an extensive set of standard features and premium materials throughout the vehicle. New and versatile functionality, interior spaciousness, and intuitive technologies build on the Enclave’s established popularity.

Smart innovation and style come standard on the 2018 Buick Enclave Avenir. Buick-first Evonik Acrylite exterior lighting illuminates the road ahead with the power of more than 100 LEDs across the vehicle. A Rear Camera Mirror provides a clearer, broader view of what’s behind. And in-vehicle ionization leaves the air cleaner and fresher. It’s all packaged within an elegant design that combines concept car inspiration with improved interior luxury amenities and roominess for up to seven passengers.

“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”

Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Exterior
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Enclave Avenir highlights

Avenir model comes standard with extensive active safety, connectivity and luxury features for a simple and convenient buying experience.
It has an all-new body structure for safety, strength and mass efficiency, plus 17 radar, camera and ultrasonic sensors when fully equipped.
It accommodates seven passengers comfortably and offers more cargo volume behind the first row than the Acura MDX, Audi Q7 and Infiniti QX60.
Standard hands-free power-programmable liftgate with a Buick tri-shield logo illuminates the ground below the hidden sensor and power-folding third row.
Avenir-exclusive 3-dimensional mesh grille, badging, pearl nickel 20-inch aluminum wheels and luxurious interior materials are standard.
Buick-first Rear Camera Mirror is standard on Avenir.
Buick-first Evonik Acrylite lighting technology provides a distinctive light signature.
Tow capacity of up to 5,000 pounds is more than enough to tow a typical 21-foot sport boat.
A standard 3.6L V-6 engine with stop/start technology, Buick-estimated 302 horsepower and 260 lb-ft of torque is paired with a nine-speed automatic transmission.
Standard five-link rear suspension and available continuously variable real-time damping (CDC) offer a refined, isolated ride.
Available intelligent AWD with active twin-clutch rear differential and Buick-first switchable AWD help improve control and efficiency.

Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Exterior
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Avenir: Buick’s highest expression of exclusive style, inclusive luxury

All Avenir models will feature an exclusive 3-dimensional mesh grille paired with chrome wings inspired by Buick concept cars. Additional Enclave Avenir notable styling cues include 20-inch, six-spoke wheels with a pearl nickel finish; five premium exterior colors; an Avenir Chestnut and Ebony interior with piping on the seats and contrasting stitching; embroidered first-row headrests; Avenir floor-mats; a wood-accented steering wheel; and bold Avenir-scripted sill plates on all four doors.

A wide array of advanced technologies and interior features emphasizing premium comfort and inclusive luxury comes standard in the Enclave Avenir, including heated and ventilated front seats; heated second-row seats; navigation; wireless charging; a dual moonroof; an 8-inch diagonal reconfigurable cluster display; a 360-degree surround vision camera system for easier parking; and a rear camera mirror that can function as a traditional mirror or as a camera, eliminating obstructions such as heads and headrests while expanding the rear field of vision by an estimated 300 percent.

Available adaptive cruise control and full speed Forward Automatic Braking offer customers even more safety feature options, and a premium suspension with continuously variable real-time damping (CDC) provides a smooth, comfortable ride, with enhanced body control and handling in Sport mode.

“This is a vehicle intended for Buick customers who demand the best and the latest our brand has to offer,” said Aldred.

Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Exterior
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Elegant design and functionality define the all-new Buick Enclave

The Enclave’s new design architecture enables a balanced, athletic appearance. New proportions give it a sleeker look with aerodynamic benefits for efficiency. The roofline is lower, the windshield is sharper and the wheelbase is extended, giving the vehicle a more dramatic stance. Its sculpted body creates a windswept appearance. Its interior is inviting and harmonious.

Extensive use of LEDs is integrated into Buick’s first application of Evonik Acrylite technology and bi-functional LED projector headlamps and LED tail lamps. The technology’s compound curvature application creates a smooth, uniform and recognizable appearance that will make the Enclave stand out on the road. IntelliBeam headlamps also allow drivers to experience better road illumination and improved visibility without having to manually switch the high beams on and off.

A significantly enhanced suite of available advanced safety technologies is engineered to help drivers monitor their surroundings and feel confident when behind the wheel. Standard safety equipment on all 2018 Enclaves includes a rear vision camera, rear park assist and seven air bags, including a front center side airbag. Among the available crash-avoidance technologies are rear cross traffic alert, front pedestrian braking, lane keep assist with lane departure warning, safety alert seat and surround vision.

Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Interior
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Having leveraged the first-generation Enclave as a benchmark for quietness, the 2018 Enclave cabin is engineered to further minimize unwanted interior noise through its honed exterior shapes, sealing and sound-deadening acoustics and strategic use of materials throughout. QuietTuning and active noise cancellation enhancements help to reduce, block and absorb noise, keeping it from entering the cabin. A 10-speaker Bose Premium sound system with new components, new tuning and a redesigned bass enclosure further enhances the sound experience.

Another lifestyle-enhancing feature in the Enclave interior is an air ionizer that eliminates odors and provides higher air quality. It works by producing negatively charged particles that attract air-borne contaminants and break down their structure, cleaning the cabin air. The ionizer can help address external and internal odors and reduce bacteria, viruses, dust, debris and pollen, while also helping improve driver alertness. It requires no maintenance or filter replacement.

Enclave’s interior has flexible cargo solutions for large and small items. The vehicle has 10 percent more cubic feet of overall interior space when including the hidden underfloor storage, and 23.6 cubic feet of cargo space behind the third row. Other space enhancements include a 10-inch-deep dry underfloor storage with 3.1 cubic feet of space.

Second- and third-row seating fold flat to create a wide, nearly-flat load floor. A power-folding third row makes reconfiguring more convenient, while second-row SmartSlide Seats provide easy access to the third row. On the passenger side, the SmartSlide seat provides pitch slide functionality to allow access even with an empty forward-facing child seat installed (using the LATCH system).

Additional standard equipment on every 2018 Enclave includes keyless entry and push-button start, a hands-free power-programmable liftgate with a Buick tri-shield logo illuminating the ground below the hidden sensor, tri-zone automatic climate control, universal home remote and more.

Every Enclave also comes equipped with an OnStar 4G LTE Wi-Fi hotspot (AT&T data plan purchase required after limited data trial period) and five years of the OnStar Basic Plan[1] at no additional cost. Among other benefits like an industry-leading myBuick app, this connectivity plan features OnStar Smart Driver, an opt-in service designed to help Buick owners maximize their vehicle’s overall performance and become better drivers.

Buick Builds Itself A New Top Shelf With Avenir Sub-Brand In New York High Resolution Interior
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A frameless 8-inch diagonal infotainment system with Teen Driver, Rear Seat Reminder[2], and Apple CarPlay and Android Auto compatibility is standard. Every Enclave features Rear Seat Reminder2, an industry-first feature designed to remind drivers to check the back seat as they exit their vehicles under certain circumstances.

The Enclave will continue to be manufactured in Lansing, Michigan, and goes on sale in the fall of 2017. Pricing and other details will be announced later this year.

Buick is positioned to carry its momentum through 2017 and beyond. By the end of the decade, the brand will launch at least a dozen new or updated models globally, not including models from the Avenir luxury sub-brand. The 2018 Enclave is the seventh new Buick model introduced in less than two years.

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at, on Twitter @buick, on Instagram, or at

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