Buick prepares new flagship coupe
General Motors announced that the Buick line-up will be expanded with a new coupe model in the next few years. The future coupe will be a "statement, all the design cues and everything would drive themselves down into all Buicks."
"Buick definitely needs more product in the pipeline. My role is really being a zealot for getting Buick more youthful, more spirited and probing ideas [for] coupes, more expressive vehicles. That is really my job," said John Cafaro, director of design for Buick and Chevrolet.
"Buick is kind of going through what Cadillac went through" when it reinvented itself, he said. "Cadillac said: ’What we are doing is not working. Our customers are dying off. We have to carve a new image.’ That is where Buick is right now."
Source: Automotive News