Fans left unfulfilled by the series finale of the hit HBO series Entourage should be delighted to hear that everyone’s favorite loudmouthed and bigheaded talent agent will make his triumphant return to Hollywood in the upcoming Entourage movie. The film will also feature a variety of luxurious Caddys, including the outrageously opulent Ciel concept car, as seen in this four-minute teaser.

The short gives a bit of backstory to Ari’s week-long retirement in Italy, where extended lunches on the veranda and grape stomping can’t quite compete with his former life in LA. But that all changes when a strange doppelganger appears, prompting an end to Ari’s European exodus.

“Ari’s un-retirement is something we know fans are excited about and I’m thrilled Cadillac was able to help tell that story,” said Doug Ellin, writer, director and producer of Entourage.

Followers of the show will remember the extent of the automaker’s involvement, and it should come as no surprise that Cadillac will continue that support into the new film. In addition to the Ciel, the ELR electric coupe is also expected to make an appearance, not to mention the ever-present Escalade.

The Entourage movie is slated for release June 3rd.

2011 Cadillac Ciel

2011 Cadillac Ciel Concept High Resolution Exterior
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First revealed at the Pebble Beach Concours d’Elegance, the Ciel (which means “sky” in French) is an appropriate vehicle for the likes of Vince, Turtle, Drama and E. it’s a drop-top tourer with enough legroom to sprint in, stretched to impossible lengths in homage to the old days of Cadillac luxury.

Although it recalls historical cues, the Ciel is undoubtedly modern, with lines that are perfectly in tune with current Cadillac language, 22-inch wheels, and LED lighting. Suicide doors aid ingress and egress to each of its four seats, which should help smooth out any red carpet premiere entrance. A 3.6-liter twin-turbo V-6 augmented by a lithium ion hybrid system makes the go, with 425 horsepower required to outrun persistent bike-riding agents.

Read our full review here.

Press Release

Cadillac and “Entourage” creator Doug Ellin today debuted a short film that explains super-agent Ari Gold’s journey back to Hollywood after a short-lived retirement. Played by Jeremy Piven on the hit HBO series, Ari was last seen retiring to Italy in the show’s final episode. The upcoming Warner Bros. Pictures, Home Box Office and RatPac-Dune Entertainment film “Entourage,” in theaters June 3, brings the entire cast back together for the first time since the series finale.

The Cadillac short film shares with fans what happened during Ari’s one week of retirement. The short takes place in Italy, where stomping grapes and long lunches with his wife leave Ari feeling unsatisfied. When a mysterious and familiar stranger appears on the scene in a must-see ride, Ari follows him to uncover the sign he needs to return to his glory days in Hollywood.

Based on the award-winning HBO series, “Entourage” the feature film reunites the cast against the familiar fast-paced backdrop of the L.A. entertainment industry. A series of Cadillacs make their way into the movie, including the Cadillac Escalade, the ELR extended range electric coupe and the popular Ciel concept car.

“Cadillac has been a part of the ‘Entourage’ world since the very beginning, with the Escalade being one of the most popular cars used throughout the series,” said Melody Lee, Cadillac Director of Brand Strategy and Planning. “The Cadillacs featured in the film naturally fit the world of Vince, Turtle, Drama and E. We are incredibly proud to be a part of it.”

In addition to the short film, Cadillac is supporting the movie release with a broadcast and digital media buy, social media and sponsorship of the film premiere.

“Ari’s un-retirement is something we know fans are excited about and I’m thrilled Cadillac was able to help tell that story,” said Doug Ellin, writer, director and producer of “Entourage.”

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