If you though Cadillac’s recently announced plans to move its global headquarters from Detroit to New York City in 2015 was big news, then wait ’til you hear this. The manufacturer just released a press statement that not only confirms the name of its large, rear-wheel-drive, luxury sedan in development, but also reveals a new naming scheme for its future products.

Rumored for more than a year, Cadillac’s flagship sedan is finally shaping up as a real vehicle to be introduced in 2015 for the 2016 model year. What’s more, it now has a name, the CT6. "This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans," says Travis Hester, executive chief engineer of the CT6, adding that the range-topping sedan will make use of advanced, lightweight materials and new body construction techniques "to reduce fuel consumption while enhancing driving dynamics and safety." Now that’s mighty courageous of Cadillac, who will be facing competition from the likes of the Mercedes-Benz S-Class and the Audi A8 in this fastidious segment.

As far as the new naming scheme is concerned, the automaker will use the "CT" lettering for all its cars. The moniker will also include a number indicating the size and position of the vehicles in the lineup. For instance, if the CT6 sits at the top of the range, the XTS, which slots between the flagship and the CTS, could be named CT5, while the CTS may become the CT4 and the ATS may become the CT3. At the same time, SUVs will likely receive a naming scheme too; maybe CX or SX. Of course, these are only educated guesses. It remains to be seen if this is the actual strategy. For the time being, we only know Cadillac is planning on changing its nameplates when the current vehicles are redesigned or an all-new model is created.

Click past the jump to read more about the Cadillac CT6 and the company’s new naming scheme.

Why it Matters

It’s very important Cadillac is introducing its new naming scheme with the flagship sedan. A large, ultra-luxurious, sedan counterpart for the Escalade was long overdue and virtually essential for the company’s rebirth as a leading premium manufacturer. Cadillac desperately needs a competitor for the big German sedans, and judging by what it has achieved with the CTS and ATS, it appears Detroit is ready to deliver a large limousine. What’s more, Cadillac is somewhat building things from the ground up, a new beginning with a state-of-the-art vehicle.

As for the new naming scheme, it’s too early to predict if it will help the manufacturer in any way. However, the fact that Cadillac is reinventing itself is great news. The Michigan-based automaker needs to shake off some of its past mistakes (we’re talking to you Cimarron and Catera), and a thorough rebranding and an all-new, range-topping model come together to form a strong first step.

<h3<Press Release

Upcoming Top-End Product Named Cadillac CT6

DETROIT – Cadillac announced today that its new, high-technology car positioned at the top of its range will be called Cadillac CT6.

“The Cadillac CT6 continues our brand’s elevation and global growth,” said Uwe Ellinghaus, Cadillac chief marketing officer. “CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology.”

When it launches in late-2015, the CT6 will expand the Cadillac range upwards – meaning it will not replace any current product. Positioned above today’s CTS and XTS product lines, the CT6 aims to join the elite group of top-class large luxury cars.

Currently in development, the new RWD-oriented sedan uses advanced, lightweight materials and new body construction techniques to reduce fuel consumption while enhancing driving dynamics and safety.

“This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans,” said Travis Hester, executive chief engineer, Cadillac CT6. “Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”

The model name CT6 is derived from Cadillac’s use of CTS for its centerpiece carline, the current version of which is Motor Trend Car of the Year for 2014, Road & Track’s Best Luxury Sedan and one of Car and Driver’s “10Best.” The name also indicates a coming shift to a simplified naming convention for future Cadillac models. Under this strategy, familiar lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.

“As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” Ellinghaus said. “However, this will be an evolutionary process – we will only change a product’s name when the product itself is redesigned or an all-new model is created, as in this instance.”

The Cadillac CT6 will be assembled in Detroit, part of a previously announced $384 million investment in the Detroit-Hamtramck plant. Tools and equipment unique to the CT6 were installed recently at the plant. Production is slated to begin in the fourth quarter of 2015.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: