Cadillac CTS Coupe into production to help sales
Cadillac announced that a production version of the CTS Coupe Concept unveiled at the Detroit Auto Show will be put into production in the near future, but did not indicate a date. The decision was made in an attempt to boost brand sales. Cadillac wants to have 210,000 units sold by year end. With the new CTS and the Escalade SUV this could be possible.
"They talked about the CTS coupe coming, which is just awesome," Lynn Thompson, owner of Thompson Sales Co. said. "We will do really well with that. It’s for the person who doesn’t have any kids and wants something stylish."
To continue the brand’s image boost, Cadillac pushed dealers to emphasize the Platinum series. Cadillac will offer a Platinum series this spring on the Escalade similar to the one it has on the DTS sedan.
Source: Automotive News