Cadillac to offer free service
As the German luxury brands continue to make their mark in the United States, Cadillac has been left a little behind. In order to bring customers back to the brand the company will join its rivals and offer free maintenance.
Cadillac has made it known that its wants to be a true premium luxury brand, with the likes of Mercedes-Benz, BMW, and Audi. Cadillac has even gone as far as hiring people from the Ritz-Carlton to train their sales team in customer service.
Now, following an announcement from fellow domestic luxury brand Lincoln that they would offer free maintenance, Cadillac will follow suit.
The program will be called Cadillac Premium Care Maintenance and it will cover oil changes, tire rotations, replacement of engine and cabin air filters, and a multi-point vehicle inspection. Cadillac hopes that this plan will bring more customers to the showrooms.
Like Lincoln, Cadillac’s program will extend for the first 4 years or 50,000 miles. You must buy your Cadillac between now and Labor Day to qualify for the free service.
Hit the jump for the press release.
Cadillac announced today it will provide owners of all 2011 models with frequently required maintenance services for the first four years or 50,000 miles as it seeks to build the best customer service experience in the luxury segment.
The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection.
"Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale," said Kurt McNeil, vice president of Cadillac sales and service. "The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers."
Cadillac Premium Care Maintenance launches with the arrival of the 2011 model Cadillacs. The CTS family, which is being expanded this year to include the all-new CTS Coupe, will be the first of the 2011 models to arrive at U.S. dealerships in late summer.
Premium Care Maintenance is the latest in a host of Cadillac initiatives that elevate the luxury ownership experience. It joins other Cadillac customer service and ownership benefits including:
- * Five-year, 100,000-mile Powertrain warranty along with standard 24/7 Roadside Assistance and Courtesy Transportation.
- * Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage.
- * Standard one-year OnStar Directions and Connections plan, which includes Automatic Crash Response, Turn-by-Turn Navigation, Vehicle Diagnostics and Stolen Vehicle Assistance.
- * Standard XM Radio with a three month trial.
In 2009, Cadillac placed second in the industry in both the Sales Satisfaction Index and Customer Satisfaction Index studies from J.D. Power & Associates. A survey by AutoPacific of 2010 new vehicle buyers rated Cadillac No. 1 in total satisfaction.
"Cadillac rates among the industry’s best in customer satisfaction, but we have room for improvement," McNeil said. "Cadillac Premium Care Maintenance is another step in our goal to set the standard for the industry in customer service."