As the German luxury brands continue to make their mark in the United States, Cadillac has been left a little behind. In order to bring customers back to the brand the company will join its rivals and offer free maintenance.

Cadillac has made it known that its wants to be a true premium luxury brand, with the likes of Mercedes-Benz, BMW, and Audi. Cadillac has even gone as far as hiring people from the Ritz-Carlton to train their sales team in customer service.

Now, following an announcement from fellow domestic luxury brand Lincoln that they would offer free maintenance, Cadillac will follow suit.

The program will be called Cadillac Premium Care Maintenance and it will cover oil changes, tire rotations, replacement of engine and cabin air filters, and a multi-point vehicle inspection. Cadillac hopes that this plan will bring more customers to the showrooms.

Like Lincoln, Cadillac’s program will extend for the first 4 years or 50,000 miles. You must buy your Cadillac between now and Labor Day to qualify for the free service.

The CTS has been the company’s biggest seller for a while now, but this year, sales of the SRX have been soaring. That being said, CTS sales are down 14 percent so far this year.

Hit the jump for the press release.

Cadillac announced today it will provide owners of all 2011 models with frequently required maintenance services for the first four years or 50,000 miles as it seeks to build the best customer service experience in the luxury segment.

The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection.

"Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale," said Kurt McNeil, vice president of Cadillac sales and service. "The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers."

Cadillac Premium Care Maintenance launches with the arrival of the 2011 model Cadillacs. The CTS family, which is being expanded this year to include the all-new CTS Coupe, will be the first of the 2011 models to arrive at U.S. dealerships in late summer.

Premium Care Maintenance is the latest in a host of Cadillac initiatives that elevate the luxury ownership experience. It joins other Cadillac customer service and ownership benefits including:

  • Five-year, 100,000-mile Powertrain warranty along with standard 24/7 Roadside Assistance and Courtesy Transportation.
  • Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage.
  • Standard one-year OnStar Directions and Connections plan, which includes Automatic Crash Response, Turn-by-Turn Navigation, Vehicle Diagnostics and Stolen Vehicle Assistance.
  • Standard XM Radio with a three month trial.

In 2009, Cadillac placed second in the industry in both the Sales Satisfaction Index and Customer Satisfaction Index studies from J.D. Power & Associates. A survey by AutoPacific of 2010 new vehicle buyers rated Cadillac No. 1 in total satisfaction.

"Cadillac rates among the industry’s best in customer satisfaction, but we have room for improvement," McNeil said. "Cadillac Premium Care Maintenance is another step in our goal to set the standard for the industry in customer service."

What do you think?
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9 comments:

  (383) posted on 08.11.2011

If not mistaken, the Buick offers the same thing. I agree that with this free service,I bet the sale of the car will increase.

  (594) posted on 08.11.2011

Wow, I think it will be an awesome treat from the Cadillac owner. I wonder if this one still exist or just a kind of promo?

  (205) posted on 05.30.2011

hmm.I agree that having that having a warranty for a car is a great deal. However, their “free service” is still limited and I think its just useless if your concerned is not listed above.

  (257) posted on 05.30.2011

Well, I’m glad to those car manufacturer that still car for their customer after buying their car. Having a free service is big way of saying thank you to their faithful customer!

  (498) posted on 03.9.2011

Nice strategy! This is unbelievable! If all automaker company will offer this FREE service.. I will definitely choose to buy a Cadillac the next time I will buy my next car.

  (211) posted on 06.28.2010

Cadillac rates among the industry’s best in customer satisfaction, but we have room for improvement

  (1023) posted on 06.24.2010

this is to satisfy the most owners of caddy. but isn’t that making the rival company repair the caddy is to risky? they might replace the parts with incompatible one and when some problem occure they might blame the caddy? well it’s just a tough.

  (387) posted on 06.23.2010

I agree.. they just want their customers to feel better and comfortable with their caddy’s.

  (434) posted on 06.22.2010

now that’s what you call service.. they even tied up with the rivals just to give some services to the caddy’s.

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