Cadillac Will Drop The ELR From Its Lineup
The Cadillac ELR may not make it to the end of the decade.by Robert Moore, on
Sometimes a car just doesn’t sell well for one reason or another, as is the case with the Cadillac ELR plug-in coupe. Maybe it was the hefty price of the ELRor maybe nobody wanted a glorified Chevy Volt – either way, the president of Cadillac, Johan de Nysschen, has confirmed that there are no plans for a successor to the ELR.
During the media drive for the CT6 sedan, Nysschen told reporters, “I plan to continue admiring it as one of the most beautiful cars on four wheels, but we don’t plan further investment.”
Even though there are no plans for a successor, Nysscen did say that it would remain on the market for as long as people want to buy it. Then again, that doesn’t mean a whole lot considering only 1,024 models were sold last year – that computes to a drop of 22 percent. Even after a $10,000 cut in price for the 2016 model year, the car still has a current sticker price of $57,500 including the $7,500 tax credit deduction. When it comes to the ELR, Cadillac is learning the hard way that it is best to just cut your losses and move on.
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Why it matters
This news really doesn’t surprise me at all. Let’s look at the basics. The only difference between the Chevy Volt and the ELR coupe is the number of doors and some minor changes to the sheet metal and plastic. In 2015, the ELR actually got two extra miles of all-electric range. For the 2016 model year, however, the Volt was bumped up to 53 miles – that’s 13 more than the ELR can achieve. Here’s the real kicker, though. The Volt starts out for 2016 at $26,670 before options. Cadillacs are nice and all, and I can appreciate the luxurious styling, but a $30,000 difference in sticker price for the 2016 model year is outrageous. It’s almost laughable that Cadillac thought it would be able to pull off a sticker price so high. If I were in charge over at Cadillac, I would drop the price down to $32,000 and watch the ELR sell like hotcakes.
Read our full review on the Cadillac ELR here.
Source: Automotive News