Can’t Afford a Toyota Supra? Toyota Has an Alternative For You
It’s the Toyota Supra gift-wrapping paper, everybody!by Kirby, on
The holiday season is upon us, but if you’re strapped for time, and you can’t buy gift-wrapping paper, Toyota has an interesting alternative to offer. It’s a special-edition gift wrapper bearing the same design as the camo wrap of a particular sports car that we’ve all been waiting for. Recognize it? If you do, you’ll remember it as the camo wraps of the Toyota Supra that was in attendance at the Goodwood Festival of Speed earlier this year. The wraps are limited to 500 rolls, and Toyota is selling them at £5 for four sheets of paper. That converts to a little over $6 based on current exchange rates.
Toyota Supra Gift-Wrapping Paper
It’s not often that a car manufacturer leverages the hype and importance of an upcoming sports car into a product like a gift wrapper. Actually, I don’t think it’s ever been done, so give Toyota’s marketing team a bit of credit for the creativity.
The wrapping paper doesn’t exactly show the Supra in all its glory, but it does show the same design of the camouflage the sports car was wearing when it appeared at the 2018 Goodwood Festival of Speed back in July.
It’s easy to notice the red, black, and white pattern on the wrappers. It’s the same pattern of the camouflage wraps that the Supra wore at Goodwood. The red, white, and black colors are the same colors used by Toyota’s racing outfit, Gazoo Racing. You’ll also notice the “A90” code in the wrapping paper. That, folks, is the chassis code of the upcoming Supra. About the only thing this wrapper is missing is the car itself.
As I mentioned earlier, Toyota is selling only 500 pieces of the wrapping paper so, unlike the actual Supra, these 27.4-inch by 39.4-inch wrappers are actually of the limited edition variety. The price for four sheets of paper adds up to £5, which converts to a little over $6 based on current exchange rates. It’s not that expensive of an item that you should feel bad about buying it. In fact, you can actually buy it, but instead of using it to wrap your gifts, you buy it as a gift itself. I’m pretty sure that if you have a friend who loves the Supra, he’s going to appreciate the fact that you got him a gift wrapper that features the actual sports car’s camo wraps.
That’s a good reason to buy the gift wrapper. But there’s also a more important reason to buy it. The wrappers are actually available to raise funds for the Crisis at Christmas charity program in the U.K. All of the proceeds that Toyota makes from this sale will go to Crisis U.K., the country’s national charity for its homeless people, to support its own Crisis at Christmas program. The wraps are currently available at CrowdFunder.co.uk.
That said, be quick about making a purchase because stocks of the limited edition wrapper are dwindling quickly.
As for the actual Toyota Supra, the sports car is scheduled to make its highly anticipated debut at the 2018 North American International Auto Show this January. We’ve been waiting years for the return of Toyota’s most famous sports car model. Details are still limited at this point, but there are rumors that the returning Supra will feature a BMW-sourced 3.0-liter inline-six cylinder engine that produces 355 horsepower and 369 pound-feet of torque. Unfortunately, the actual Supra won’t be as cheap as the novelty gift wrappers that bear its camo colors. Toyota hasn’t announced pricing details of the real sports car, but it rumored to cost somewhere in the vicinity of $60,000. By my useless calculation, you can buy 4,000 sheets of wrapping paper with that money, provided that Toyota sells more of it.
Read our speculative review of the 2020 Toyota Supra
Looks familiar, right? Check out our full review of the 2014 Toyota FT-1 Concept