Porsche is setting its sights on becoming one of the most aggressive legacy automakers when it comes to selling electric vehicles. The German auto brand has already made it known that it plans to turn half of its entire model portfolio into electric cars in the next six years. Now, Porsche CEO Oliver Blume is projecting a more ambitious long-term goal for the company, one that would effectively turn all Porsche models into electric cars by 2030.

This is a bit of a surprise to hear from Porsche CEO Oliver Blume. The idea that Porsche is willing to fully embrace electrification leads to more questions than answers. Does it mean that it’s prepared for a future where none of its cars have any combustion engines? Does that proposition include the Porsche 911? Is Porsche really serious about this?

We won’t know the answers to these questions until we hear something concrete from Porsche, but it’s not impossible to think that it can happen. Blume said as much, predicting that by 2030, “the sportiest Porsche will have an electric drive.”

“Who knows – maybe by then even our iconic sports car, the 911, will be electric,” Blume added.

As surprising as that sounds, a big part of why this could happen doesn’t really have anything to do with Porsche’s intentions. Blume admitted that if Porsche decides to go this route, it would be because the company wants to adhere to stricter emission standards coming out of Europe in the next decade. Turning its whole portfolio of models into electric cars could go a long way in achieving that.

As inevitable as all of this sounds, Porsche isn’t going to rush into overhauling its current lineup with electric models. That transition is going to take some time. More importantly, the German automaker wants to make sure that its electric cars are going to be built to the highest of standards. If there’s still room for improvement in the development of EVs, Porsche is going to look at it first before deciding if it’s ready to make that dive. To begin with, the everyday usability of electric cars needs to continue to improve – particularly in terms of range and charging time,” Blume pointed out. “There is also quite a bit to be done when it comes to infrastructure.”

All of these elements will come into play when Porsche decides what it plans to do with its lineup moving forward. The goal to reach a 50 percent volume on electric cars by 2025 appears to be set in stone. But for Porsche to go all-in by 2030? That’s still up for discussion, and I'm guessing that there’s going to be more than enough arguments from both sides on whether it’s something that the German automaker should pursue.

References

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