Car Infographics: The Gymkhana Viral Phenomenon
Ken Block has accomplished many things in his career, including being a professional rally driver with the Monster World Rally Team, one of the co-founders and recently appointed Chief Brand Officer of DC Shoes, and a major competitor in skateboarding, snowboarding, and motocross races. All of those accomplishments aside, the one thing Block is mainly known for is being the man behind Gymkhana.
For those living under a rock, Gymkhana is an automotive sport that requires drivers to skillfully maneuver using their car around obstacles using extreme acceleration, braking, and drifting. The definition on its own sounds cool as hell, but seeing it in action is way better, which is why Gymkhana has become such a viral phenomenon in recent years. As of 06/01/2012, the Gymkhana franchise has raked in 135 million views on YouTube, surpassing even the most watched TV broadcast ever - 2012 SuperBowl - which received 111 million views this year. Gymkhana even took the title of the most shared viral ad of 2011 with over two million shares of Gymkhana 4.
This infographic breaks down Gymkhana to explain why it has become such a phenomenon, including a few details about Ken Block, details behind the Gymkhana car, and an explanation of the Gymkhana livery. Take a look and learn how it took only seven seconds to burnout the tires during the final spin of Gymkhana 4. This will definitely not be a time-waster.
Hit the jump to check out the full Gymkhana infographic and stay tuned for the next installment in our Car Infographics series.
Source: DC Shoes