If a rapper-turned-car salesman came to you to sell a car, would you buy it? It's not a joke. In Nevada was opened a new car shop, The Chop Shop.

Flanked by a car-selling blue genie and a motley cast of characters, Chop has apparently run a weekly infomercial for nearly ten years. More than a long-running bit of late-night comedy, the advertainment has made him a local celebrity and a rich man. The schtick has been so successful that Towbin Dodge now boasts its own line of customized Dodges, and the show consistently receives top ratings.

Earlier this month, reality television came calling, with A&E rolling out a new series based on Chop and Towbin Dodge, which airs Tuesdays at 10pm Eastern.