The automotive industry has evolved dramatically over the past 50 years. Modern cars are more practical, efficient, and comfortable, and come with better technology. As the cars evolved, so did the advertising industry. Gone are the day when automakers created prints and posters to promote their latest products, now being replaced by high-resolution video ads for massive television and internet campaigns. With Christmas being one of the most important celebrations of the year, it’s around this time that most companies launch expensive publicity stunts.