Check out Kobe Bryant and Aston Martin’s new kicks
Sometimes celebrities do things that make us want to scream and sometimes they do things that make us want to point and laugh. In a web film released back in 2008, Kobe Bryant made us cover our mouths and say, “Oh shit!” This film portrayed Kobe Bryant jumping – no trampoline, no bouncy surface – over a speeding Aston Martin DB9 Volante. The fans went nuts!
Now, two years after this film was released, Kobe Bryant and Aston Martin have teamed up to introduce the Nike Kobe Bryant (Aston Martin Edition) footwear pack. This footwear pack includes the Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition). These limited edition trainers were inspired by the DB9 and the One-77 supercar, detailing the elegance of the Aston Martin with some good old-fashioned sneaker craftsmanship. And we thought automakers would just continue to make timepieces and apparel.
The limited edition Nike Kobe Bryant (Aston Martin Edition) footwear pack will be introduced at the Nike Basketball Signature Space at the Staples Center, Los Angeles on May 13, 2010. To be honest, we don’t really think the shoes look anything like the amazing supercar they were inspired by, unless, of course, the silver color is taken into account, but we still wouldn’t turn down a pair.
The great thing about this event is that all event proceeds will be donated to the LA84 Foundation. The LA84 Foundation’s mission is “to serve youth through sport and to increase knowledge of sport and its impact on people’s lives”. They have been providing this service since 1985 when they were blessed with a surplus from the 1984 Los Angeles Olympic Games.
Hit the jump to see the film that inspired the Kobe Bryant/Aston Martin collaboration.
Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced on Thursday 13 May at the Nike Basketball Signature Space at the Staples Center, Los Angeles.
Named the Nike Kobe Bryant (Aston Martin Edition) footwear pack, and including the Nike Hyperdunk
(Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition), the limited edition trainers commemorate the viral web film released in 2008, picturing Kobe Bryant jumping over an Aston Martin DB9 Volante. The short clip resulted in a groundswell of consumer interest in both brands, ultimately leading to this high-magnitude collaboration between the iconic athletic-lifestyle company and Aston Martin.
Inspired by a combination of Aston Martin products, including the elegant DB9 and the One-77 supercar, this unique collection incorporates craftsmanship, genuine materials, and attention to detail, further advancing Aston Martin and Nike’s continued innovation in iconic design and modern technology.
Event proceeds will be donated to the LA84 Foundation. To learn more about the LA84 Foundation go to