This is what a super luxury SUV is supposed to look like

Nobody needs to convince anybody about the Rolls-Royce Cullinan. The British automaker’s first venture into the world of super luxury SUVs was unveiled in May 2017, and it lived up all the hype surrounding it. There’s a strong case for the Cullinan to be classified as the best luxury SUV in the market today, and that case was made stronger with the introduction of the Cullinan Launch Edition. This walkaround video of the Cullinan Launch Edition gives us a good idea of what we can expect, and to the surprise of absolutely nobody, it’s teeming in style, and substance like only Rolls-Royce can provide.

The six-and-a-half-minute video goes deep into the Cullinan Launch Edition. We see a good deal of the model dressed in a deep red exterior paint with a contrasting beige leather interior. It’s not entirely a new color combination that Rolls just cooked up, but it works in highlighting all the luxury elements that typically come with a Rolls-Royce product. In true Rolls’ fashion, the Cullinan even has a few easter eggs in store for those with pockets deep enough to buy one. Notice the umbrella that’s tucked away on the rear doors? Pretty clever, right? How about the embroidered Spirit of Ecstasy logo on the door cards? While we’re at it, it’s hard not to imagine getting mesmerized by the comfort levels inside the Cullinan.

That may be par for the course for an SUV that costs at least $325,000, but it’s still incredible to see what all that money is getting you should you decide that the Cullinan is the SUV that suits your lifestyle. Rolls-Royce did say that the Cullinan is an SUV that speaks “to a heritage of perfection,” and there was nothing we saw in this walk-around video that made us think otherwise.

It’s hard to imagine a model as well-appointed as the Rolls SUV, and yet, it still carries a massive 6.75-liter bi-turbo V-12 engine that produces 563 horsepower and 627 pound-feet of torque. It may not be the fastest and most powerful super SUV in its class, but nobody’s going to care when you’re wrapped up in that cocoon of luxury.

This is the Rolls-Royce Cullinan, folks. Enjoy it for what it is because it certainly deserves to wear that Spirit of Ecstasy hood ornament.

Further reading

2019 Rolls-Royce Cullinan Exterior Interior
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And if you have to ask you probably can’t afford it

Read our full speculative review on the 2019 Rolls-Royce Cullinan.

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