Chevrolet And Disney Plan To Launch "Tomorrowland" Film
In the upcoming sci-fi mystery adventure film Tomorrowland, a cynical old scientist and bright teenager must team up to unravel an enigma that catapults the duo through time and space. The movie harkens back to a period when hope for the future was laden with thoughts of jet packs, automatic convenience and an abundance for all. As part of that optimism, Chevrolet has announced a partnership with Disney to help promote the new Volt, framed as the automaker’s bid for a brighter tomorrow.
“Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now,” said Tim Mahoney, Vice President, Global Chevrolet, in a press release. “The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt.”
The promo will see a TV spot and digital adverts beginning in early May.
As a reminder, Chevy’s idea of a brighter future for today involves 50 miles of emission-free driving and 1,000 miles between gas fill-ups. The Volt has seen extensive revisions for 2016, including an updated exterior, a reorganized interior space, and a lighter, more efficient drivetrain.
Tomorrowland is scheduled for theatrical release May 22nd, starring George Clooney and Britt Robertson.
Continue reading to learn more about Chevrolet’s new "Tomorrowland" movie.
Why it matters
Chevy and Disney have worked together several times in the past, with previous collaborations including a “reimagined” test track attraction at Disney World in Orlando, Florida, and Chevy’s designation as the official vehicle of the Shanghai Disney Resort.
It isn’t at all surprising to see Chevy pushing hard to frame the new Volt in a futuristic light. After all, it’s GM’s first mass-produced plug-in hybrid, and the heavily redesigned new generation just dropped this year at Detroit Auto Show. The first Volts did not sell as well as GM had originally hoped, which means the new model has a bit of catching up to do. Which leaves the question – will audiences buy it today, as they do in Tomorrowland?
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