• Chevrolet announces winners of the 4th Young Creative Chevrolet competition in Europe

Ironic as it sounds, but there’s been a buckling trend in the industry these days of manufacturers faring much better in other countries than they do in their own home soil. Proof of that lies in how well Chevrolet seems to do in the European market compared to its standing over in America.

As such, Chevy has taken painstaking lengths to put more juice over in Europe by engaging young and creative minds to participate in contests like the Young Creative Chevrolet, a competition that challenges students to put in the time to insert the Chevy Beat- it’s the Spark in this side of the world - into five different forms of medium. Now in its fourth year, the Young Creative Chevrolet competition has grown from being a modest competition, that features eight schools from eight countries, into a bigger and far more encompassing contest that includes 135 schools in over 20 countries.

This year’s competition proved to be as competitive as it has been since its inception back in 2007 with entries from all over Europe divided in five categories, including photography, music, fashion, video, and visual arts. In the end, the winners were all evenly distributed from a number of countries with Austria grabbing the award for music, Portugal taking home the crown for visual arts, the UK snapping up photography and France winning the other two categories, fashion and video.

We know that there’s some serious talent over there across the Atlantic, but we’re also positive that there’s a lot of young artists on this side that can do as good a job – maybe even better – than those chaps over there. It’s something that Chevrolet ought to look at if they hope to become bigger players in their home market. Just a thought, fellas.

Press Release after the jump

The YCC 2010 European 1st prize winners in the five disciplines are:

Visual Arts
José Rocha
School: ESTG-IPVC, Viana do Castelo, Portugal

Jungeun Eom
School: ESMOD, Lyon, France

Daniel Kovacs
School: University of Applied Arts Vienna, Austria


Hugo Charpentier, Adrien Badedji, Remy Mattei, Milian Topsy, Cyril Taillardat
School: Ecole Emile Cohl, Lyon, France

Rachel Astle, Kerry Baxter, Hayley Brooks, Lyndsay Eaton
School: Burton College, Burton upon Trent, U.K.

The international jury had a hard task when they met in Zolder, Belgium, on June 19 to select the winners among the many creative projects. The thumping Balkan beats and edgy designs pushed boundaries and enthralled the judges. Pasa Mustafa, Head of Digital Studios, Endemol U.K. said it was obvious "a lot of effort had gone into the projects" and the jury had their work cut out for them with "the great range of very creative and outstanding work".

8 Video, 9 Photography, 13 Visual Arts, 11 Fashion and 6 Music projects faced the scrutiny of an international panel representing companies as diverse as RIDE snowboards, Endemol and Lipsy. The jury was joined by Chevrolet Europe President and Managing Director Wayne Brannon, who was intrigued by the young artists’ interpretations of the Chevrolet brand. Leading the passionate debates he said: "The decisions were tough with so many exceptional projects."

Source: Young Creative Chevrolet

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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Show Comments


  (273) posted on 05.6.2011

Congratulations to the team. I hope there’ll be more extensive training for young ones for them to compete again on this competition. I’m surely they did enjoy the contest. Its one good opportunity to showcase your talent.

  (302) posted on 04.15.2011

The contestants’ entry were good but some of them were lame. However, I can see the effort that they put for the production of the car.

  (506) posted on 04.1.2011

Wow! I have seen the whole gallery, and I find the other contestant have made weird pictures, but I certainly approved the winner. It’s just simple but imaginative! 

  (938) posted on 07.12.2010

impressive designs, i guess they can get a lot of profit of out these creative designs.

  (806) posted on 07.11.2010

agree on that, but for sure those who won will go through a lot of trainings before chevy officially hires them.

  (858) posted on 07.8.2010

those who joined the competition will have a chance to be the member of the advertisement team.

  (517) posted on 07.8.2010

The entries in fashion, music, photography, video and visual arts, all with the Chevrolet Spark or Chevrolet Volt as their main theme, were judged by an international jury in Zolder, Belgium.

  (1022) posted on 07.7.2010

my friend sent some of his creations but unfortunately the judges found that the colors was a little bit loud.

  (612) posted on 07.7.2010

I guess the main picture is the winner of the competition.

  (555) posted on 07.6.2010

you can see how creative a young mind is. these students has chance on getting a spot on Chevy creative team.

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