If we had told you that the Chevrolet Corvette, arguably one of the most popular cars to ever come out of the bowtie brand, isn’t branded as a ’Chevrolet’ in other parts of the world, specifically in Europe, then we wouldn’t be surprised if you acted, well, surprised.

But it’s true. Just look at any Corvette and you’ll notice that nowhere in the car does ’Chevrolet’ appear on it. To make things more interesting, the Corvette, unlike other brands under Chevrolet, has its own twin-flag badge where the Chevrolet logo is featured a little less prominently than many of us would come to assume.

In any case, Corvettes have never been branded as a Corvette sports car in Europe, partly because most of the Chevy vehicles being sold there were badged as Daewoo brands, and if you know anything about cars, Daewoos aren’t exactly in the same league as that of the Corvette. So instead of sticking "America’s Sports Car" in a room full of Daewoos, GM decided to stick the Corvette as it’s own stand-alone brand.

But that’s all about to change after General Motors finally decided to start bringing in more Chevrolets in Europe, which it didn’t see as much of a good idea back then. According to Mark Terry, Chevrolet UK’s managing director, “The fact that they are here, in Europe, being sold as Chevrolets is the clearest indication yet of the confidence that General Motors has in the Chevrolet brand, and the direction it is headed in Europe.”

Among the Chevys that figure to invade the other side of the pond include the Chevrolet Cruze, the Chevrolet Camaro, and yes, the Chevrolet Corvette.


Source: Moto Bullet

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  (831) posted on 10.15.2010

is that the model name, or are we viewing bar-Honda’s new rules-compliant f1 entry?

  (340) posted on 10.12.2010

Wonder if GM’s following the tobacco industry and hoping to expand in the world market as its home market shares contract.

  (745) posted on 09.2.2010

With its new system, I hope it will be successful.

  (859) posted on 07.4.2010

The big news this year is the late introduction of the Corvette ZR1, which boasts a supercharged 6.2-liter V8 producing 638 horsepower. It’s the most powerful (and expensive) road-going Corvette ever.

  (780) posted on 07.1.2010

It seems Chevrolet is adding a new model to the mix, the Corvette Grand Sport. Looks GM now is having they’re way to success after being bankrupt due to bad management.

  (765) posted on 06.30.2010

Sarcasm, we’re both on here enough for you to know I’m not a fan of toyota’s ’motorsports’ attempts. The LF-A placed behind a half dozen GOLFs last year, come on.

  (1333) posted on 06.29.2010

Great review, i could have done without the vaporware name dropping, as it’s not in production and has no relation to the ZR1 and CTS-V, and it’d be nice to have you guys begin actually mentioning the other cars you’ve driving in comparison, like the big boys do, but a great review and great continued maturation for auto blog.

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