Chevrolet Corvette making a comeback in Europe - sort of
If we had told you that the Chevrolet Corvette, arguably one of the most popular cars to ever come out of the bowtie brand, isn’t branded as a ’Chevrolet’ in other parts of the world, specifically in Europe, then we wouldn’t be surprised if you acted, well, surprised.
But it’s true. Just look at any Corvette and you’ll notice that nowhere in the car does ’Chevrolet’ appear on it. To make things more interesting, the Corvette, unlike other brands under Chevrolet, has its own twin-flag badge where the Chevrolet logo is featured a little less prominently than many of us would come to assume.
In any case, Corvettes have never been branded as a Corvette sports car in Europe, partly because most of the Chevy vehicles being sold there were badged as Daewoo brands, and if you know anything about cars, Daewoos aren’t exactly in the same league as that of the Corvette. So instead of sticking "America’s Sports Car" in a room full of Daewoos, GM decided to stick the Corvette as it’s own stand-alone brand.
But that’s all about to change after General Motors finally decided to start bringing in more Chevrolets in Europe, which it didn’t see as much of a good idea back then. According to Mark Terry, Chevrolet UK’s managing director, “The fact that they are here, in Europe, being sold as Chevrolets is the clearest indication yet of the confidence that General Motors has in the Chevrolet brand, and the direction it is headed in Europe.”
Source: Moto Bullet