Chevrolet Kicks Off Their 100th Birthday Celebration: vote and share away
Chevrolet turns 100 years old in 2011, and to celebrate the automaker is kicking off a series of events, both online and in communities across America. In 100 years, Chevy has sold more than 200 million cars and trucks across the globe, which means than a significant portion of the population in the U.S. and Europe have experience with Chevrolet products. If you haven’t owned a Chevy yourself, chances are good that you have a friend, neighbor, or relative who has, and in the United States it’s all but certain that you’ve driven in one.
To launch a 100-day countdown to its birthday, Chevrolet has launched a website called Chevy100.com that allows visitors to vote for their favorite of 16 Chevy models from the past 100 years. Owners and fans are also encouraged to share stories about Chevrolet on their Facebook page, which also has information and updates on local events relating to Chevy’s centennial celebration. The automaker also wants to hear your vision for the future of Chevrolet, and we’re sure we’d all like to know what happened to the flying cars we were supposed to be driving by now.
The festivities aren’t limited to the United States, either, and Chevy promises to support centennial events in Europe, such as June’s 1,200-strong Chevy rally in La Chaux-de-Fonds, Switzerland.
Expect more on the celebration in the coming months, and don’t be surprised if Chevy uses their birthday party as an excuse to announce the development of future models.
Full press release after the jump.
DETROIT – Chevrolet will celebrate the countdown to its 100th birthday on November 3 by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.
’Chevrolet has sold more than 200 million cars and trucks around the world, and Chevys have touched the lives of countless owners, families, and fans,”’ said Chris Perry, vice president, global Chevrolet marketing and strategy. “’It is fitting that we mark our Centennial by recognizing these connections and celebrating Chevrolet’s role in peoples’ lives.’
In the United States, Chevrolet today kicks off the 100-day countdown to its 100th birthday with the launch of the Centennial Experience at Chevy100.com that will:
- Help fans to pick their favorite Chevrolet of all time from a list of 16 iconic vehicles, starting with the 1912 Chevrolet Six that helped launch the company, and concluding with the revolutionary 2011 Chevrolet Volt extended-range electric vehicle;
- Encourage fans to share stories and photos about the roles that Chevrolets have played in their lives via social media channels such as the Chevrolet Facebook page.
- Direct fans to Centennial activities in their communities via a Facebook calendar listing Chevrolet events;
- Share a vision for the future of Chevrolet.
As part of a strategy to support local Chevrolet celebrations, Chevy is sponsoring the Woodward Dream Cruise on August 20. This grassroots event, which takes place on Detroit’s legendary Woodward Avenue, draws 1.5 million fans from around the world and some 50,000 muscle cars, hot rods, and other performance vehicles, making the Dream Cruise the largest one-day automotive event in the world.
In preparation for the Dream Cruise, Ed Welburn, vice president, GM global design, and members of the Chevrolet team will participate in the annual UAW-GM Car Show today at General Motors’ Technical Center in Warren, Mich. They will select 20 classic Chevrolets owned by GM employees to take part in Chevrolet Dream Cruise activities.
During the Centennial period, Chevrolet will continue to showcase its future with important U.S. product launches, including the nationwide rollout of the Volt extended-range electric vehicle, the U.S. launch of the Sonic small car, and media previews for the next generation Malibu. Chevrolet also expects to make several announcements regarding future products.
Also as part of the Centennial, Chevrolet is partnering with the American Cancer Society to help support Making Strides Against Breast Cancer walking events. Together with its employees, dealers, union partners, and suppliers, Chevrolet will support the group’s efforts to save lives by helping people stay well, helping people get well, by finding cures and fighting back against breast cancer.
Music has played an integral part in Chevrolet’s history, so for the Chevy Centennial, internet radio service Pandora has created a dedicated Chevrolet station playing the Top 100 songs that mention the brand. A few hits include ’American Pie’ by Don McLean, ’Crocodile Rock’ by Elton John, “’Little Red Corvette”’ by Prince, and ’Tim McGraw’ by Taylor Swift. The station is accessible at pandora.com/chevy100.
In countries outside the United States, Chevrolet will support Centennial events that celebrate the unique connections owners and fans have with the brand. For example, on June 19, Chevrolet Europe participated in a rally that drew some 1,200 Chevrolets of all eras to La Chaux-de-Fonds, Switzerland, to commemorate the birth of Louis Chevrolet there.
As the countdown toward the Centennial progresses, Chevrolet will make additional announcements about Centennial events, and provide new material about Chevy’s 100-year history and its current and future products and technologies.
Source: Chevy 100