Chevrolet trademarks Chevelle nameplate
When you think of Chevrolet muscle cars, the Chevelle is definitely the among first that comes to your mind. It was produced between 1964 and 1977 and now it looks like the company may have plans to bring it back onto the market. Or at least this is what can gather from GM’s last move — its application for the "Chevelle" trademark on December 4, 2012 in the "Exterior badges for vehicles" category of Goods and Services.
Also, starting March 22, 2013, the application’s status changed to "Non-Final Action – Mailed," meaning that others can object to GM securing the mark, so that the company can move to finalize the registration of the mark.
This move, along with the new rules that no longer allow companies to trademark without solid proof that the name trademark will be used, makes us believe that we are soon going to see a new Chevelle added to Chevrolet’s lineup.
It is very possible that this trademark means a production version of the CODE 130R concept will arrive on the market sooner than expected. We’ll see.
About Chevrolet Chevelle
Produced between 1964 through 1977, Chevrolet Chevelle was one of Chevrolet’s most successful nameplates and saw three different generations. The model was offered in numerous different body styles: coupes, sedans, convertibles and station wagon, with a Super Sport version arriving in 1973. Throughout its lifespan, the Chevelle always included at least one V-8 engine and on six-cylinder.
Source: GM Authority