Available on Camaro, Colorado, and Silverado, among others

Chevrolet is taking the 2017 Chicago Auto Show by storm with no fewer than the nine cars under the Redline special-edition badge. First shown in concept form at the 2015 SEMA Show in Las Vegas, the Redline package found its way on nine cars, trucks, and crossovers.

The vehicles that benefit from the bundle and are on display in Chicago are the Cruze LT, Malibu LT, Camaro LT and SS Trax LT, Equinox LT, Traverse Premier, Colorado LT, Silverado Double Cab LT Z71, and Silverado Crew Cab LTZ Z71. The Cruze LT Redline is available in both sedan and hatchback versions, while the Camaro LT/SS Redline can be had both coupe and convertible body styles.

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

All Redline models are fitted with black wheels with distinct red hash marks, black nameplates with a red outline, blacked-out grilles, and black Chevrolet "bowtie" logos. Customers can also opt for red tow hooks on Silverado and Colorado trucks and unique black hash marks above the front wheels on Camaro pony cars.

The Silverado Redline is already available for purchase, but you’ll have to wait a while longer for the rest of the lineup to become available. Chevrolet says that all Redline cars will be dealerships by the end of the 2017 calendar year. Pricing information is not yet available.

Continue reading to learn more about the Chevrolet Camaro Redline Edition.

Why it Matters?

Chevrolet Unveils Nine Redline Editions in Chicago High Resolution Exterior
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Although it was pretty clear ever since the concepts debuted at SEMA that the Redline package isn’t as exciting as Chevy wants us to believe, it’s actually a good thing that its put into production. Customers will surely enjoy having access to options that make their vehicle stand out in the crowd, and if the pricing is right, it could be a big hit with enthusiasts. It’s also smart of Chevrolet to offer it beyond the Camaro and Silverado, two already popular offerings. On the other hand, I would have extended the Redline option on the smaller Sonic and Spark models too.

Press Release

Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.

Chevrolet Unveils Nine Redline Editions in Chicago High Resolution Exterior
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Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:

Cruze LT (sedan and hatchback)
Malibu LT
Camaro LT/SS (coupe and convertible)
Trax LT
Equinox LT
Traverse Premier
Colorado LT
Silverado Double Cab LT Z71, Crew Cab LTZ Z71

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.

Chevrolet Unveils Nine Redline Editions in Chicago High Resolution Exterior
- image 704816

From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.

“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”

Chevrolet Unveils Nine Redline Editions in Chicago High Resolution Exterior
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Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.

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