But only if you meet the qualifications…

Chevrolet has a big celebration coming up – it’s turning 100 in 2018. As part of the automaker’s year-long hubbub, Chevy is promoting is recently launched Truck Legends program. Basically, it’s a club for those who own a Chevrolet. But not just anybody can get into the club, even if they’re wearing a bowtie. Members must have a Chevy with more than 100,000 miles on the clock. Also welcome are those who have purchased or leased more than one new Chevy in their lifetime. But wait, there are more stipulations.

Not every Chevy qualifies. This is the Truck Legends program, after all.

Of course, the Chevrolet Silverado 1500 and Heavy Duty qualifies – I mean, what’s more Chevy than that? Included are Chevy C/K trucks that pre-date the Silverado name. The Colorado makes the cut too, as does the old S-10 that came before it. The Avalanche is also included. And Chevy would be amiss if it didn’t include the Tahoe and Suburban, the latter of which is the oldest vehicle nameplate in existence that has been in continuous production since its inception. The first Suburban rolled off the assembly line in 1935, making it only 17 years younger than the Chevrolet brand.

So what’s being a member of the Truck Legends mean? Besides bragging rights, the free membership gives you access to exclusive memorabilia like can include customized decals with mileage milestones and the number of Chevys a member has owned. Members are also eligible for giveaways like premium concert and Major League Baseball tickets. Dealerships can also offer special incentives to Truck Legends members not available to the general public. New members can join the more than 5,400 existing members at the Chevy Truck Centennial celebration December 16, 2017, at the Texas Motor Speedway to meet celebrities like Dale Earnhardt Jr. while getting to see Chevy’s latest products.

And while Chevy didn’t mention it, those who attend the December event might be seeing the next-generation Silverado. The 2019 model could very well debut at the L.A. Auto Show in late November. As for you Chevy Blazer, Trailblazer, SSR, or LUV owners, it doesn’t seem your body-on-frame truck is truck enough for Chevy’s truck club. For those who are truck enough, you can join here.


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Press release

Chevrolet today announced the nationwide rollout of the Truck Legends program, an exclusive community for those who have made Chevrolet Trucks some of the most iconic vehicles in America. The program recognizes the customers who own a Chevy Truck with more than 100,000 miles on the odometer or who have purchased or leased more than one new Chevy truck in their lifetime.

Qualifying customers will join an active community that has grown to more than 5,400 members since its launch in Texas in September 2016. The community will continue to grow and connect customers from all corners of the nation through their shared love for Chevy Trucks.

“We had an incredible response to the Truck Legends pilot program, and greatly appreciate the owners who have shared their stories,” said Sandor Piszar, Chevrolet Trucks Marketing director. “We look forward to hearing from customers across the country, and for the opportunity to say ‘thank you’ to our most loyal customers.”

100 Years of Building the Future

The national launch of the Chevy Truck Legends program coincides with the Chevy Trucks Centennial, occurring in the 2018 model year. Chevrolet will begin the Chevy Truck Centennial celebration at the State Fair of Texas, and the festivities will culminate with a Centennial Celebration at the Texas Motor Speedway on Dec. 16, 2017.

“The lasting legacy of Chevy Trucks simply would not be possible without the support of our customers,” said Piszar. “As such, we are expanding the Truck Legends program nationwide to invite customers from all 50 states to join in our Centennial Celebration.”

Membership has its benefits

Chevrolet will periodically offer Truck Legends members once-in-a-lifetime experiences leveraging Chevrolet’s partnerships. These experiences could range from front-row seats at concerts, to attending sold-out Major League Baseball events, to getting a sneak peek at new Chevrolet models.

For example, members are invited to join an exclusive Chevy Trucks Centennial Celebration on Saturday, Dec. 16, 2017 at the Texas Motor Speedway. The event will feature opportunities to experience the latest Chevrolet products, the chance to meet Chevrolet fans like Dale Earnhardt Jr. and other exclusive experiences. A limited number of Chevy truck owners are welcome to attend the event — stay tuned for more information.

Truck Legends members will receive exclusive Truck Legends memorabilia. This includes Chevy Truck Legends branded hats, decals and, if applicable, decals celebrating milestones in mileage and number of vehicles owned. In addition, participating dealers may offer exclusive benefits to Truck Legends members.

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