China trumps the U.S. again to become Bentley’s biggest market
The U.S. has long been Ferrari’s, Lamborghini’s, and Bentley’s largest market partly due to its massive population, but mainly because Americans really love their exotic cars. However, just last year China overtook the U.S. as Lamborghini’s biggest market, and became Ferrari’s second largest market. If you want further evidence of just how popular luxurious cars are becoming in China, then take a look at the title.
Yep, China has become Bentley’s largest market after a massive increase in sales in the first quarter of this year. An incredible 578 Bentley models have been sold in China thus far, while ‘only’ 450 units were sold in the U.S. However, sales in the U.S. did grow by 40% from this time last year, so that just goes to show how incredible the Chinese market currently is.
It’s literally come out of the shadows in the past few years to become the focal point of dozens of automotive manufacturers. However, with China’s economy beginning to slow, Bentley’s chief operating officer, Christophe Georges believes these figures won’t be maintained stating, “The Chinese and U.S. markets are both strong. I don’t see (China’s lead) as a permanent situation.”
One of the key reasons why Georges believes the U.S. will remain Bentley’s largest market in the long run is due to new showrooms being constructed in Nashville, Thousand Oaks, and Charlotte. Furthermore, Bentley is expected to launch a brand new SUV in the coming three years, and while the Chinese do indeed love their SUVs, they cannot match the love for them that Americans have.
Source: Wards Auto