Chrysler installs over-the-top building wrap celebrating "Truck of the Year" at the company headquarters
As if people need to be reminded that Chrysler bagged Motor Trend’s "Truck of the Year" award for the 2010 Ram Heavy Duty, the company decided to announce their achievement by installing a 140-foot tall and 120-foot wide building wrap at its company headquarters at Pentastar Central in Auburn Hills, Michigan.
The building wrap is so huge that it actually covers the entire side of the Chrysler HQ, which, unless you’re blind, you will have a hard time missing. We’re all proponents of celebrating one’s achievement, but we prefer to do it in a low-key kind of way. On the other hand, Chrysler did exactly the opposite.
According to Ram Truck president and CEO, Fred Diaz, the purpose of the wrap was to "share the company’s pride in the Ram Heavy Duty - as well as the Ram 1500 - with our employees that work hard each day to support this company." Coudn’t they have just bought them all a Ram or maybe just a gift certificate to a fancy dinner?
The enormous building wrap that covers one side of the entire building can be seen by about 200,000 motorists that travel along the Interstate-75 in Auburn Hills, Mich., every day. If Chrysler really wanted to get people’s attention, this building wrap is doing a marvelous job at that.