After struggling for the past year with sputtering sales, Chrysler has bounced back from its mediocre run and is looking to reinvent itself to once again become a major driving force in the US auto industry.

And according to patent filings done by the company at the US Patent and Trademark Office, it looks like one of the first steps Chrysler is taking towards the road to redemption is changing their company’s logo.

Over the years, the company hasn’t been shy in changing their logo. Before today, the last change occurred just last year after the company decided to tweak their previous logo to ‘The New Chrysler’. Less than a year after that logo was made, the company has decided to completely change it to a winged logo that has a blue emblem in the middle with the word ‘Chrysler’ spread across it.

Now, Chrysler has yet to confirm the change in the company’s logo, but they’ve also announced that there will be a press briefing tomorrow so you can expect that at some point during the whole event, the topic of the impending logo change will crop up.

In the meantime, check out the history of the Chrysler logo from its inception in the 1950’s to the latest one that will – supposedly – be announced tomorrow.

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Source: Allpar

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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2 comments:

  (555) posted on 01.5.2010

Yeah! I think it’s cool and it’s quite a demand right now to change logos and somewhat fine with that. I like this logo coz’ it’s simple and the text style is the same as what I want to make it "yours".

  (5) posted on 11.9.2009

definitely not gonna look like that ugly thing :P

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