Classic Dealership Training Video Showcases 1981 K10 Blazer: Video
An in-depth comparison between the Chevy Blazer and Ford Broncoby Mark McNabb, on
Ah, the second-generation Chevrolet Blazer – a masculine truck with big power, 4WD capability, and looks to stun. The truck was introduced for the 1973 model year and lasted through the 1991 season, but for 1981, the SUV received a new front grille and several updates throughout. Chevy put together this fantastic training video for its dealerships to educate sales staff on the changes. Thanks to the magic of the internet, the awesomely retro video is available to anyone to watch.
The 10-minute video goes over four key areas of improvement for the 1981 Blazer: economy, mobility, utility, and value. Telling sales staff about these changes is great, but demonstrating is even better. That’s exactly what the video does – while pitting the Blazer against its arch rival, the Ford Bronco.
Of course, the Chevy-made video points out all the positives of the Blazer and “week points” of the Bronco, so it’s best to watch with a grain of salt. This is hardly objective reporting. Then again, it’s hard to argue with the Blazer’s better fuel economy numbers with each of its engine options, including the venerable 5.0-liter, 305 cubic-inch small-block V-8.
Regardless of the verbal messages within the video, watching these now-classic SUVs scramble up a dirt hill, trudge through loose sand, and sit pretty with unmolested interiors and factory-fresh paint is fantastic. There’s no doubt these trucks are on their way to becoming collectables with increasing value and desirability.