Lexus is talking their marketing to a whole new level with the continued launch of the Lexus CT 200h Hybrid.
Their latest effort is a 12 minute and 30 second action film that has just been released today.
The film features actor Norman Reedus (Boondock Saints franchise) behind the wheel of the CT 200h while you, the consumer, call every automotive shot imaginable.
Yes, Lexus has given the consumer the wheel.
Dave Nordstrom describes the online experience: