Consumers put in their two cents in the development of the Chevrolet Camaro

Understanding what makes consumers tick is a critical advantage to how a car manufacturer develops its cars. It’s not enough that you can produce an amazing car, but you also need the insight of the very same people who will be forking over their hard-earned money to purchase the very same car you’re trying to sell.

The approach Chevrolet is using in the development of the Camaro is just that; providing customers a chance to give their two cents on what makes your car awesome and, at the same time, what improvements need to be made to make it, well, more awesome.

In this video, Chevrolet introduces us to the “15 Disciples”, a group of people from all walks of life who are all heavily invested in the development of the Camaro. These enthusiasts, which were chosen by Chevrolet four years ago, give Chevrolet engineers feedback on what they’d want to see in the muscle car and what needs to be added – or deducted – to the car to make it more enjoyable to drive.

The video pretty much shows us the importance of consumer feedback for these auto brands simply because it is through these comments and suggestions that companies like Chevrolet begin to understand how to build and develop their cars with an ear out on those people that will buy it. After all, the name of the game is still to sell cars, and if you’ve got a model that has input from a wide-range of people of different tastes, chances are, you’re going to sell these cars hand over fist.

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Source: Chevrolet

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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2 comments:

  (205) posted on 03.31.2011

Well, I will not agree on that cyrus_parca, for me Camaro is a good production and its being competitive in the market. I think with all the muscle car, Camaro is the most loved, and I think Transformer movie doesn’t have anything to do about it. 

  (619) posted on 09.21.2010

By that time, people will be sick of looking at this thing.It’s all hype and will be a let-down when it’s finally offered for sale.GM’s Saturn Aura and other high volume cars will save this company, not a cramped, sporty car that’s nothing more than a tease for almost 3 years.

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