Consumers put in their two cents in the development of the Chevrolet Camaro
Understanding what makes consumers tick is a critical advantage to how a car manufacturer develops its cars. It’s not enough that you can produce an amazing car, but you also need the insight of the very same people who will be forking over their hard-earned money to purchase the very same car you’re trying to sell.
The approach Chevrolet is using in the development of the Camaro is just that; providing customers a chance to give their two cents on what makes your car awesome and, at the same time, what improvements need to be made to make it, well, more awesome.
In this video, Chevrolet introduces us to the “15 Disciples”, a group of people from all walks of life who are all heavily invested in the development of the Camaro. These enthusiasts, which were chosen by Chevrolet four years ago, give Chevrolet engineers feedback on what they’d want to see in the muscle car and what needs to be added – or deducted – to the car to make it more enjoyable to drive.
The video pretty much shows us the importance of consumer feedback for these auto brands simply because it is through these comments and suggestions that companies like Chevrolet begin to understand how to build and develop their cars with an ear out on those people that will buy it. After all, the name of the game is still to sell cars, and if you’ve got a model that has input from a wide-range of people of different tastes, chances are, you’re going to sell these cars hand over fist.